# Fusion Now > Grow Your Business and Boost Your Brand with Our Help ## Pages - [Cookie Policy](https://fusionnow.io/cookie-policy/): This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website... - [LEE](https://fusionnow.io/lee/): LEE (Lead Engagement Engine) LEE& (Lead Engagement Engine) automatically generates inbound calls from qualified CDL drivers to your recruiters, quickly and cost-effectively Get... - [Master Services Agreement](https://fusionnow.io/master-services-agreement/): THIS MASTER SERVICES AGREEMENT (the “Agreement”) is entered into by and between FUSION NOW, LLC, located at, 10150 N Ambassador... - [Careers](https://fusionnow.io/careers/): Careers Find your place with the Fusioneers! Fusion Now helps companies build their brand and grow their business with reality-based... - [Privacy policy](https://fusionnow.io/privacy-policy/): Fusion Now Privacy Policy At Fusion Now, LLC (“Fusion Now,” “us,” “our,” or “we”), is a dynamic marketing company comprised... - [Contact Us](https://fusionnow.io/contact-us/): Fusion Now 10150 N Ambassador Dr. Suite 202 Kansas City, MO 64153 - [Blog & News](https://fusionnow.io/blog/): Blog & News Keeping you up to date with all things digital marketing. Transportation The Pitfalls of 1099 Recruiters in... - [Services](https://fusionnow.io/services/): Our Services Helping companies grow their brand We help our clients cut through the noise, find their target audience, and... - [Story](https://fusionnow.io/story/): Fusion Now is renowned for delivering top-notch marketing solutions with unparalleled speed. Our dedicated team works tirelessly behind the scenes... - [Home](https://fusionnow.io/): Our mission is to revolutionize digital marketing and recruiting by delivering innovation and commitment to help businesses thrive with tailored... ## Posts - [How Direct Lead Generation Helps Carriers Hire Truck Drivers Faster and for Less](https://fusionnow.io/2025/10/24/how-direct-lead-generation-helps-carriers-hire-truck-drivers-faster-and-for-less/): If you are still relying on job boards and matched leads to hire truck drivers, you already know the problem.... - [How Follower Campaigns Help Brands Grow Without Blowing the Budget ](https://fusionnow.io/2025/08/13/how-follower-campaigns-help-brands-grow-without-blowing-the-budget/): If you land on a company’s social media page and only see a handful of followers, you probably don’t stick... - [What Happens When You Talk Back Online?](https://fusionnow.io/2025/07/22/what-happens-when-you-talk-back-online/): Your next best hire might not be on a job board. We guarantee he or she is scrolling through comments... - [How Reviews Can Damage Your Trucking Brand ](https://fusionnow.io/2025/07/22/how-reviews-can-damage-your-trucking-brand/): You’ve got a lot of trucks on the road, freight to move, and KPIs to hit. It’s a one-star driver... - [The Pitfalls of 1099 Recruiters in Trucking — and a Smarter Alternative ](https://fusionnow.io/2025/07/08/the-pitfalls-of-1099-recruiters-in-trucking-and-a-smarter-alternative/): In the world of driver recruiting, speed and consistency are everything. You can’t afford to wait weeks for your seats... - [The search begins long before the optimized search begins ](https://fusionnow.io/2025/06/18/the-search-begins-long-before-the-optimized-search-begins/): The search begins long before the job search begins. It starts quietly, in the background of everyday life. A billboard... - [Why Trade Associations Matter in Trucking ](https://fusionnow.io/2025/06/05/why-trade-associations-matter-in-trucking/): And Why More Carriers (and Vendors) Should Get Involved If you’re in the trucking industry, whether you run a fleet,... - [How to Simplify Driver Orientation Travel: Saving Time and Money](https://fusionnow.io/2025/04/30/how-to-simplify-driver-orientation-travel-saving-time-and-money/): Getting truck drivers to orientation is a critical part of the hiring process, but it can easily become one of... - [How to Get 250 New LinkedIn Followers Without Spending a Dollar](https://fusionnow.io/2025/04/28/how-to-get-250-new-linkedin-followers-without-spending-a-dollar/): If you’re wondering how to get more LinkedIn followers for your business page, you’re not alone. Growing a company page... - [Spring Cleaning for Driver Recruiters: 10 Things You Need to Clean Up Now](https://fusionnow.io/2025/04/14/spring-cleaning-for-driver-recruiters-10-things-you-need-to-clean-up-now/): I remember starting off as a new driver recruiter in my early 20s. The first day, I remember seeing new... - [A Day in the Life of a Fusion Now Video/Photo Shoot Director ](https://fusionnow.io/2025/04/11/a-day-in-the-life-of-a-fusion-now-video-photo-shoot-director/): 6:00 AM – Getting Ready for the Day The alarm goes off and I’m up. Shower, dressed, ready to roll.... - [Is Your Website a Legal Liability? 8 Risks Transportation Companies Must Address Today ](https://fusionnow.io/2025/01/16/is-your-website-a-legal-liability-8-risks-transportation-companies-must-address-today/): A company’s website is often its first impression—your site offers audiences a glimpse at who you are and what your... - [Why Pay Transparency is the Secret to Better Job Ad Conversions](https://fusionnow.io/2024/12/18/why-pay-transparency-is-the-secret-to-better-job-ad-conversions/): The hiring landscape is evolving, and pay transparency is leading the charge. Job seekers aren’t just searching for opportunities—they’re looking... - [How to Keep Your Brand’s Online Presence in Check: A Practical Guide ](https://fusionnow.io/2024/10/11/how-to-keep-your-brands-online-presence-in-check-a-practical-guide/): Imagine walking into a room full of people talking about your brand. Some are praising it, others are offering constructive... - [Hiring Guide: Seven Signs You Need to Call Fusion Now ](https://fusionnow.io/2024/10/02/hiring-guide-seven-signs-you-need-to-call-fusion-now/): In today’s constantly changing trucking climate, finding and securing the right recruiting talent is paramount to your company’s success but... - [Recruiting Survival Guide: Tips for Navigating a Tough Market ](https://fusionnow.io/2024/09/13/recruiting-survival-guide-tips-for-navigating-a-tough-market/): Welcome to the Fusion Now Recruitment Survival Guide, designed specifically for Directors of Recruitment (DORs) and Directors of Marketing (DOMs)... - [Core Value Quotes for Inspiration](https://fusionnow.io/2024/07/10/core-value-quotes-for-inspiration/): Whether you’re building a team or leading your own, a little bit of outside encouragement can go a long way... - [Marketing without a Budget: Maximizing Your Impact with Limited Resources ](https://fusionnow.io/2024/06/26/marketing-without-a-budget-maximizing-your-impact-with-limited-resources/): In the ever-evolving transportation industry, marketing your jobs effectively with limited budgets (or no budget) can be challenging. Here are... - [ATS Advice from the Fusioneers](https://fusionnow.io/2024/04/29/ats-advice-from-the-fusioneers/): In the competitive world of driver recruiting, having an efficient Applicant Tracking System (ATS) is no longer a luxury—it’s a... - [An Open Letter of Recommendation ](https://fusionnow.io/2024/01/02/an-open-letter-of-recommendation/): From Brad Hackett, Director of Recruiting and Retention at Nova Lines I am writing to recommend Fusion Now’s Recruiter On-Demand... - [Unlocking Maximum ROI with Any Budget](https://fusionnow.io/2023/08/15/unlocking-maximum-roi-with-any-budget/): In today’s competitive business landscape, businesses across all industries are building to achieve maximum return on investment (ROI) for each... - [Unleashing the Power of Authentic Experiences in Ad Copy ](https://fusionnow.io/2023/07/07/unleashing-the-power-of-authentic-experiences-in-ad-copy/): Working in marketing consistently presents new challenges, no matter which end of the industry your team is on. This week,... - [From the desk of a Social Media Content Creator](https://fusionnow.io/2023/05/08/from-the-desk-of-a-social-media-content-creator/): As a social media content creator, one of my main goals is to help my clients’ posts stand out among... - [Marketing vs. Advertising](https://fusionnow.io/2023/03/22/marketing-vs-advertising/): Advertising and marketing are two terms that are often used interchangeably, but they are not one and the same. While... - [Fusion Now Partners with Next Generation in Trucking Foundation to Revolutionize Education with Video Curriculum ](https://fusionnow.io/2023/03/17/fusion-now-partners-with-next-generation-in-trucking-foundation-to-revolutionize-education-with-video-curriculum/): Fusion Now is excited to announce our partnership with the Next Generation in Trucking Foundation to bring a revolutionary video curriculum to... - [Crushin' your goals? Here's how to achieve even more wins while your fleet is full!](https://fusionnow.io/2023/03/14/exploring-marketing-budget-reallocation-strategies-for-growing-businesses/): If you’ve hit your fleet growth goals, it’s important to evaluate your marketing budget and determine how to allocate those... - [Is there ‘false advertising’ in your fleet’s driver recruiting process?](https://fusionnow.io/2023/02/27/is-there-false-advertising-in-your-fleets-driver-recruiting-process-heres-how-to-ward-off-an-unintentional-turnover-culprit/): This article appeared originally, here, on the NTI website. Our CEO Lane is featured in said article, published below. From... - [Freightbull finds a partner](https://fusionnow.io/2023/01/26/freightbull-finds-a-partner/): Freightbull is a successful expedited carrier that has seen significant growth as a result of their team’s hard work and ours.... - [Don't be shy, use AI](https://fusionnow.io/2023/01/25/dont-be-shy-use-ai/): Artificial intelligence (AI) is revolutionizing the world of marketing. From analyzing consumer data to creating targeted advertising campaigns, AI can... - [Success is sure with VASCOR](https://fusionnow.io/2023/01/24/success-is-sure-with-vascor/): VASCOR Transport is a client that has experienced significant success with Fusion Now’s assistance. Their manager, Tim Justus, has noted... - [Coming up with Carrier One](https://fusionnow.io/2023/01/24/coming-up-with-carrier-one/): Fusion Now has a long-standing partnership with Carrier One, one of our valued clients in the transportation industry. As transportation... - [Six reasons why SEO is so important](https://fusionnow.io/2023/01/19/six-reasons-why-seo-is-so-important/): Still not showing up where you want in search results? Here, you’ll find six reasons why search engine optimization or... - [Why should you revamp your website?](https://fusionnow.io/2023/01/19/why-should-you-revamp-your-website/): The answer to the question is six-fold and simple. An updated website is vital for any business in today’s digital... - [Stop Social Engineering Attacks](https://fusionnow.io/2023/01/10/stop-social-engineering-attacks/): Every 11 seconds, a ransomware attack happens to a business or government organization. Social engineering attacks are one of the... - [Christmas Gift Unboxing](https://fusionnow.io/2022/12/20/christmas-gift-unboxing/): The holidays are here! This year, Fusion Now gave gifts to friends and partners worldwide. Here, we’ll share some bonus... - [Now, the Next Generation in Trucking](https://fusionnow.io/2022/12/12/now-the-next-generation-in-trucking/): A few weeks ago, I had the privilege of meeting Lindsey Trent and her daughter at the Accelerate! Conference and... - [Dos and Don'ts of Digital Assets](https://fusionnow.io/2022/11/22/dos-and-donts-of-digital-assets/): Do you own your Digital Assets? Companies that don’t run into all sorts of problems throughout operating and growing their... - [Beyond Social Media Monitoring](https://fusionnow.io/2022/10/06/beyond-social-media-monitoring/): It’s no secret that social media is an excellent tool for marketing your company. But did you know that it’s... - [8 Tips for Good Video Call Vibes](https://fusionnow.io/2022/09/21/8-tips-for-good-video-call-vibes/): With everything online, including every video call you find yourself attending several times a day. Although you are not seeing... - [Need to ditch Facebook?](https://fusionnow.io/2022/09/20/need-to-ditch-facebook/): “Don’t put all your eggs in one basket,” once said a very wise person. This advice is a one-line parable,... - [8 Tips on Producing Videos that Stand Out](https://fusionnow.io/2022/08/29/8-tips-on-producing-videos-that-stand-out/): Standing out on any social media platform takes a lot of planning and practice. Here are our 8 tips on producing... - [7 ways to take your photos to the next level](https://fusionnow.io/2022/08/11/7-ways-to-take-your-photos-to-the-next-level/): With technology evolving daily, having a full-blown camera setup in your pocket has become the norm! Instead of tinkering in... - [Top 6 Tips on Fostering Engagement](https://fusionnow.io/2022/07/05/top-6-tips-on-fostering-engagement/): Your social media content can be top-notch, but engagements are not always promised. The right people need to see your... - [Greyhound Acquired by Flixbus](https://fusionnow.io/2022/06/29/greyhound-acquired-by-flixbus/): The Fusion Now Processing Department is abuzz with news of Greyhound being purchased by its new parent company: Flixbus. What... - [Pride Month Marketing ... the Right Way](https://fusionnow.io/2022/06/21/pride-month-marketing-the-right-way/): June is increasingly recognized as Pride Month. Officially celebrated on June 28th this year, Pride brings attention to what happened... - [A Woman's Best Workplace](https://fusionnow.io/2022/06/16/a-womans-best-workplace/): We’re proud to announce that Fusion Now has been nominated as a finalist of Women in Trucking’s “Top Companies for... - [5 Ways to Keep Your Marketing Boat Afloat](https://fusionnow.io/2022/05/26/5-ways-to-keep-your-marketing-boat-afloat/): Every day, there’s a new platform begging for a slice of our advertising budget. Based on our experience, here are... - [Roadcheck, anyone?](https://fusionnow.io/2022/05/16/roadcheck-anyone/): If you work in the transportation industry, you have probably seen it everywhere. Tomorrow (May 17th) begins the 72-hour CVSA... - [How Far We've Come](https://fusionnow.io/2022/05/05/how-far-weve-come/): Driving in from the MCI airport for a week at the Kansas City office, a few Fusioneers spotted something that... - [Versus](https://fusionnow.io/2022/05/05/versus/): This or that, tick or tack (or toe), it’s all a game of choices. According to The Psychology of Choice... - [The Legend of Skillman Trucking](https://fusionnow.io/2022/04/11/the-legend-of-skillman-trucking/): The archives of Skillman Trucking were unearthed when our very own Heather Jewell rediscovered her Grandma Dorla’s box of photos.... - [Strengthening America's Trucking Workforce](https://fusionnow.io/2022/02/23/strengthening-americas-trucking-workforce/): An immediate and long-term plan to invigorate America’s Trucking Workforce is underway. Whether a person has a truck in the... - [Fusion (is) Now (a .io) ](https://fusionnow.io/2022/02/16/fusion-is-now-an-io/): The company formerly known as Fusion Now Agency has assumed the new name of just: Fusion Now. We also have... ## Detailed Services ## Short Services - [WHITE-LABEL ONLINE STORE](https://fusionnow.io/service/white-label-online-store/): Make more money and boost your brand by using our all-in-one merchandising service. Each item is printed on demand, so... - [COPYWRITING](https://fusionnow.io/service/copywriting/): Can your copy drive worthwhile actions? Let’s see what our carefully crafted words can do for you. - [ATS OPTIMIZATION](https://fusionnow.io/service/ats-optimization/): Any ATS should align seamlessly with your process. Allow us to work collaboratively with your team through the customization process. - [WEB DEVELOPMENT](https://fusionnow.io/service/web-development/): This is where impeccable design meets unrivaled UX, creating a web experience that outshines the rest. Ready to elevate your... - [CREATIVE SERVICES](https://fusionnow.io/service/creative-services/): Don’t know where to start? Can’t quite bring your idea to life? Call on us to carry it to the... - [PROCESSING CENTER](https://fusionnow.io/service/processing-center/): From employment verifications to keeping job recruiters informed, we’ve got you covered. With this service, your account will have full... - [SOCIAL MEDIA MANAGEMENT](https://fusionnow.io/service/social-media-management/): The digital world is an ever-changing environment. Creating content or engaging with your followers? Leave it to the Fusioneers. - [RECRUITER ON-DEMAND](https://fusionnow.io/service/recruiter-on-demand/): Our expert recruiters can begin hiring drivers to fill your trucks immediately. Skip the endless recruiter interviews and training! - [LEAD GENERATION](https://fusionnow.io/service/lead-generation/): Ready to see your best ROI and cost per hire? Data turns opinions into facts. Let’s build your pipeline! # # Detailed Content ## Pages - Published: 2025-10-28 - Modified: 2025-10-28 - URL: https://fusionnow.io/cookie-policy/ This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy. EssentialEssential cookies enable basic functions and are necessary for the proper function of the website. Cookie IDPurposeDurationwpconsent_preferencesThis cookie is used to store the user's cookie consent preferences. 30 daysCommentsThese cookies are needed for adding comments on this website. Cookie IDPurposeDurationcomment_authorUsed to track the user across multiple sessions. Sessioncomment_author_emailUsed to track the user across multiple sessions. Sessioncomment_author_urlUsed to track the user across multiple sessions. SessionGoogle reCAPTCHAGoogle reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges. Cookie IDPurposeDuration_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. 179 daysLoginThese cookies are used for managing login functionality on this website. Cookie IDPurposeDurationwordpress_logged_inUsed to store logged-in users. Persistentwordpress_secUsed to track the user across multiple sessions. 15 dayswordpress_test_cookieUsed to determine if cookies are... - Published: 2025-05-05 - Modified: 2025-05-07 - URL: https://fusionnow.io/lee/ LEE (Lead Engagement Engine) LEE& (Lead Engagement Engine) automatically generates inbound calls from qualified CDL drivers to your recruiters, quickly and cost-effectively Get More Hires Watch the video on YouTube here How LEE Works LEE is built to support your recruiters, not replace them. From first touch to final hire, it automates outreach across calling, text, and email. We help you nurture every lead with precision and care. The result? Less wasted spend, less ghosting, and faster seats filled. Where and how LEE works LEE works behind the scenes—automatically, around the clock—so your recruiters can spend more time talking to qualified leads, not chasing cold ones. 1 1 Minute After Application Call #1 is placed. If no answer, a voicemail and text are sent. 2 2 Hours Later Call #2 is placed. If no answer, another voicemail and text are sent. 3 Next Day at 9 AM Call #3 is placed. If no answer, a voicemail and text are sent. 4 Next Day at Noon Call #4 is placed. If no answer, a voicemail and text are sent. 5 30 Minutes Later Call #5 is placed. If no answer, a voicemail and text are sent. The lead is then removed from the system. What We ValueLEE is built by people who know trucking. We believe your time is too valuable to waste on leads that never convert. LEE keeps your team focused on closing hires, not chasing voicemails. What Makes LEE DifferentLEE responds to all driver applications in under 90 seconds, following up... - Published: 2024-05-31 - Modified: 2024-05-31 - URL: https://fusionnow.io/master-services-agreement/ THIS MASTER SERVICES AGREEMENT (the “Agreement”) is entered into by and between FUSION NOW, LLC, located at, 10150 N Ambassador Drive, Suite 202 Kansas City, MO 64153 (“FUSION”), and the client as referenced on the Service Agreement Acknowledgement (“CLIENT”) (collectively, the “Parties”), effective on the date of the Signed Service Agreement Acknowledgement (the “Effective Date”). R E C I T A L S: FUSION is in the business of providing digital marketing and recruiting services. CLIENT desires to retain FUSION provide such services in accordance with the terms and conditions of this Agreement. NOW THEREFORE, in consideration of the foregoing and other good and valuable consideration, the sufficiency and adequacy of which is expressly acknowledged, the Parties agree as follows: SERVICES. FUSION shall provide to CLIENT the marketing, recruiting, and other consulting or advisory services described below in this Section 1. FUSION shall provide all such Services in a commercially reasonably manner. The marketing portion of the services to be performed by FUSION include, but are not limited to, managing the relationships with lead generation and marketing vendors as well as branding (the “Marketing Services”). The recruiting portion of the services to be performed by FUSION include, but are not limited to, recruiting commercial driver licensed drivers (the “Recruiting Services” and collectively with the Marketing Services, the “Services”). FUSION makes no warranty, express or implied, representation, or agreement as to the outcome, performance, or success (perceived or otherwise) of the Services. INDEPENDENT PARTIES. Both FUSION and CLIENT understand and agree... - Published: 2023-10-04 - Modified: 2026-01-09 - URL: https://fusionnow.io/careers/ Careers Find your place with the Fusioneers! Fusion Now helps companies build their brand and grow their business with reality-based marketing. Fusing our marketing experience with your organization empowers us to tell your brand story at its best. We help our clients cut through the noise, find their target audience, and create the best value for their brands. Fusion Now is a full-service digital marketing and recruiting firm based in the Kansas City, Missouri area. We're seeking driven candidates who must be energetic and prepared for a fast-paced environment working on multiple projects with competing deadlines. Fusion Now is an international business services firm. We specialize in recruiting, marketing, and lead generation. Want to jump into our talent pool? Submit your resume here and hear from a Fusioneer soon! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Phone * Document Upload (for CV's/resumes) Drag & Drop Files, Choose Files to Upload You can upload up to 2 files. Submit - Published: 2023-09-20 - Modified: 2025-05-13 - URL: https://fusionnow.io/privacy-policy/ Fusion Now Privacy Policy At Fusion Now, LLC (“Fusion Now,” “us,” “our,” or “we”), is a dynamic marketing company comprised of talent from multiple industries and disciplines. Our continued growth enables us to help elevate companies in all corners of commerce. In providing this experience, we recognize that privacy is important – both to you and to us. We have prepared this privacy policy (the “Privacy Policy”) to inform you of the privacy principles that govern our website, which includes FusionNow. io or other affiliated websites (collectively, the “Website” and the services offered by Fusion Now to you through our website (collectively, the “Services”). Fusion Now is committed to providing excellent service to all of our customers and to visitors to our website and is committed to the security and privacy of your information. This includes a commitment to the fair and transparent processing of our customers’ and Website visitors’ personal information (“Personal Information”). Our Privacy Policy is designed to advise you about how we collect, use, protect, and disclose the information that we collect and/or receive about you. It also explains your privacy rights, and how you can manage the privacy of your Personal Information. Please note that this Privacy Policy does not govern the practices of third parties, including our partners, third party service providers, and/or advertisers, even when those services are branded as, or provided on behalf of, Fusion Now. Information collected from you by others, such as third-party websites that you access through links on the... - Published: 2023-09-19 - Modified: 2025-03-04 - URL: https://fusionnow.io/contact-us/ Fusion Now 10150 N Ambassador Dr. Suite 202 Kansas City, MO 64153 Contact UsFind out how to partner with us! We can't wait to hear from you. HEADQUARTERS AND MAILING ADDRESSFusion Now10150 N Ambassador Dr. Suite 202Kansas City, MO 64153 MACEDONIA OFFICEBukureshka 3,1000 Skopje,North Macedonia GET IN TOUCHHello@FusionNow. ioPh: 816-400-1007 I am a(n)... BUSINESS Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Looking to... *AdvertiseAdvertiseAsk a QuestionOtherFull Name *Preferred method of communication * Email Phone Email *Phone Company NameMessage Submit AGENCY Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Looking to... *AdvertiseAdvertiseIntegrateOtherFull Name *Preferred method of communication * Email Phone Email *Phone Company NameMessage Submit PRODUCT, SERVICE, OR OEM Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Looking to... *AdvertiseAdvertiseIntegrateOtherFull Name *Preferred method of communication * Email Phone Email *Phone Company NameMessage Submit PERSON WITH A GENERAL QUESTION Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Full Name *Preferred method of communication * Email Phone Email *Phone Company NameMessage Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Looking to... *AdvertiseAdvertiseAsk a QuestionOtherFull Name *Preferred method of communication * Email Phone Email *Phone Company NameMessage Submit Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser... - Published: 2023-09-14 - Modified: 2025-07-09 - URL: https://fusionnow.io/blog/ Blog & NewsKeeping you up to date with all things digital marketing. Transportation The Pitfalls of 1099 Recruiters in Trucking — and a Smarter Alternative July 8, 2025 In the world of driver recruiting, speed and consistency are everything. You can’t afford to wait weeks... Read More Digital Marketing The search begins long before the optimized search begins June 18, 2025 The search begins long before the job search begins. It starts quietly, in the background... Read More No posts found Categories Web Design Transportation Social Media Marketing News Fusioneers Fusion After Dark Events Empowering Women Digital Marketing Transportation Why Trade Associations Matter in Trucking June 5, 2025 And Why More Carriers (and Vendors) Should Get Involved If you’re in the trucking industry, whether... Read More Transportation How to Simplify Driver Orientation Travel: Saving Time and Money April 30, 2025 Getting truck drivers to orientation is a critical part of the hiring process, but it can easily become... Read More Digital Marketing How to Get 250 New LinkedIn Followers Without Spending a Dollar April 28, 2025 If you’re wondering how to get more LinkedIn followers for your business page, you’re not alone. Growing... Read More Transportation Spring Cleaning for Driver Recruiters: 10 Things You Need to Clean Up Now April 14, 2025 I remember starting off as a new driver recruiter in my early 20s. The first day, I remember seeing new... Read More Digital Marketing A Day in the Life of a Fusion Now Video/Photo Shoot Director April 11,... - Published: 2023-09-11 - Modified: 2026-09-07 - URL: https://fusionnow.io/services/ Our ServicesHelping companies grow their brand We help our clients cut through the noise, find their target audience, and create the best value for their brands. Lead GenerationReady to see your best cost per hire and ROI? Let's build your pipeline! Recruiter On-DemandOur expert recruiters can begin hiring drivers to fill your trucks immediately. Social Media ManagementLeave it to the Fusioneers to create content or engage with your followers! Processing CenterFrom standard and DOT employment verifications to keeping recruiters informed, we’ve got you covered. Creative StudioCall on us to carry your creative projects to the finish line! From concept to completion, we can handle it. Web DevelopmentThis is where impeccable design meets unrivaled UX, creating a web experience that outshines the rest. ATS OptimizationAllow us to work collaboratively with your team through the Applicant Tracking System customization process. CopywritingSee what our carefully crafted message can do for you. White-Label Online StoreMake more money and boost your brand by using our all-in-one merchandising service. Visual trackingFUSION PORTAL Data doesn’t lie & our portal allows you visualize the numbers and trends. These metrics will help you make decisions vs. learning the hard way (over and over). GO TO PORTAL Our work drives worthwhile actions, reaching an audience of over 113M individuals. Some of Our Work All Advertising Campaigns Promotional Materials Social Media Management Video Production Web Design Advertising Campaigns Vascor Ad Campaigns Web Design Groendyke Landing Page Video Production Freightbull Video Production Video Production Groendyke Video Production Social Media Management Vascor Social... - Published: 2023-08-31 - Modified: 2026-07-29 - URL: https://fusionnow.io/story/ Fusion Now is renowned for delivering top-notch marketing solutions with unparalleled speed. Our dedicated team works tirelessly behind the scenes to make sure your company shines, providing you with the best service and the quickest results in the industry! Discover the Fusion Now Story A Dynamic Path to Delivering Unmatched Service and Immediate Results in Marketing Fusion Now is renowned for delivering top-notch marketing solutions with unparalleled speed. Our dedicated team works tirelessly behind the scenes to make sure your company shines, providing you with the best service and the quickest results in the industry! OUR MISSIONOur MissionAt Fusion Now our mission is to revolutionize digital marketing and recruiting by delivering transparency, innovation, and a relentless commitment to help businesses thrive with tailored, 7-Star ServiceMost companies you know aim for 5-star service. We go further. Fusion Now delivers 7-star service, a level beyond what most think is possible or even reasonable. 7-star means anticipating needs before they arise, delivering results with unmatched precision, and pushing past great to exceptional. . Fusion's VisionOur VisionAt Fusion Now, our vision is to transform digital marketing and recruiting by setting industry standards and empowering client success. We strive to leave an enduring mark as the premier solution for digital marketing and recruitment process outsourcing. Check Out Our Services Leveraging graphic & web design, digital marketing, and recruiting services, we’ll take care of your needs and deliver results in a prompt and professional manner. RECRUITER ON-DEMANDOur expert recruiters can begin hiring drivers to fill your trucks immediately. Skip the endless recruiter interviews and training! LEAD GENERATIONReady to see your best ROI and cost per hire? Data turns opinions into facts. Let's build your pipeline! SOCIAL MEDIA MANAGEMENTThe digital world is an ever-changing environment. Creating... - Published: 2023-08-25 - Modified: 2026-03-02 - URL: https://fusionnow.io/ Our mission is to revolutionize digital marketing and recruiting by delivering innovation and commitment to help businesses thrive with tailored 7-star service. Hi! We are Fusion Now! Build your brand and grow your business With Fusion Now's marketing and recruiting services, your company's success is measured and managed, no matter the challenge. Destin Smith (TOTAL Transportation) We had a growth goal to reach 1,000trucks With Fusion Now's concerted efforts, we were able to do that. Get In Touch Pick a method of contact and we’ll be in touch soon! Call Now Reach Out to Us FUSION NOWprovides marketing services from talent across multiple industries and disciplines. Our dynamic perspectives allow us to elevate companies in any vertical. About Us Check Out Our Services Leveraging graphic & web design, digital marketing, and recruiting services, we’ll take care of your needs and deliver results in a prompt and professional manner. RECRUITER-ON-DEMANDOur expert recruiters can begin hiring drivers to fill your trucks immediately. Skip the endless recruiter interviews and training! LEAD GENERATIONReady to see your best ROI and cost per hire? Data turns opinions into facts. Let's build your pipeline! SOCIAL MEDIA MANAGEMENTThe digital world is an ever-changing environment. Creating content or engaging with your followers? Leave it to the Fusioneers. See More Services How We Boosted Our Clients’ Performance At Fusion Now, we help companies grow their brand and increase their business with reality-based marketing. Reduced Monthly Marketing Spend by $30K while Maintaining Fleet Growth Transformed Fleet Width 100% Hire Tracking Rate Increased Fleet Size by 30% in 1 Year Reduced Open Trucks to 1% from 19% previously Growth in 8 Months 200% with... ## Posts - Published: 2025-10-24 - Modified: 2025-10-24 - URL: https://fusionnow.io/2025/10/24/how-direct-lead-generation-helps-carriers-hire-truck-drivers-faster-and-for-less/ - Categories: Digital Marketing, Transportation If you are still relying on job boards and matched leads to hire truck drivers, you already know the problem. Lots of noise. Low response rates. Recycled driver applications. Rising cost per lead. It feels like you are paying more but getting less. That is why more fleets are moving toward direct lead generation. It gives recruiting teams control over who they reach, what they spend, and when they start conversations with qualified drivers. This year, we ran driver lead generation campaigns across flatbed, tanker, dry van, and reefer fleets. The goal was simple. Help carriers lower cost per lead while increasing lead quality so recruiters spend time talking to the right drivers. The results speak for themselves. Direct leads averaged only $13. 22 per lead compared to $24 from third party vendors. That is real savings. But more important than cost is quality. Direct leads are 12x to 14x more valuable because they come from drivers who know exactly who they are applying to. They are not surprised when your recruiter calls. They want to talk. This is why direct lead generation improves every part of your hiring pipeline: It brings in drivers who match your freight and experience needs It reduces time to contact It improves recruiter productivity It lowers total cost per hire In our 2024 campaigns, cost per hire averaged just $764. 68. Dry van and reefer campaigns were as low as $351. 64 per hire. When you compare that to what carriers spend on job... - Published: 2025-08-13 - Modified: 2025-08-13 - URL: https://fusionnow.io/2025/08/13/how-follower-campaigns-help-brands-grow-without-blowing-the-budget/ - Categories: Digital Marketing, Social Media Marketing If you land on a company’s social media page and only see a handful of followers, you probably don’t stick around for long. People trust what looks credible. A strong follower count is not just about looking a certain way. It is about building trust, increasing visibility, and creating a solid foundation for all your other efforts.   That is why we ran a series of social media follower campaigns this year for large and midsize fleets. The goal was simple: help them build stronger, more trustworthy profiles without spending a fortune.   The results were impressive. One campaign brought in 7,000+ new followers at an average cost of only $0. 57 per follower. In some cases, that cost dropped to as low as $0. 13. Across multiple fleets, follower campaigns delivered a total of 35,737 new followers while keeping costs incredibly low.   How did we make that happen? That is exactly what our latest case study covers. (It’s linked at the bottom of this page. )  Why Follower Campaigns Work  Follower campaigns do far more than add numbers to your profile. They have a ripple effect that touches every part of your social media strategy.   They build trust. When people visit your page, the follower count is one of the first things they see. A strong number sends the message that your brand is active, trusted, and worth engaging with. They help the algorithm help you. Social platforms prioritize content from accounts that look established. More followers... - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://fusionnow.io/2025/07/22/what-happens-when-you-talk-back-online/ - Categories: Digital Marketing, Social Media Marketing Your next best hire might not be on a job board. We guarantee he or she is scrolling through comments section of your latest Facebook post or ad. In 2024, we put our monitoring and engagement strategy to the test across platforms like Meta, Reddit, Google Business, YouTube, and even Glassdoor. We wanted to show the world what happens when you stop treating social media as a megaphone and start using it like a two-way radio. The results speak for themselves. These weren’t cold leads, either. They were high-intent users already asking questions, reviewing services, or showing interest. And when we reached out, they converted. In fact, these “engaged leads” had a 4x to 5x higher conversion rate than traditional sources. Even more surprising? 218 of those leads turned into confirmed hires. That’s over $490,000 in estimated hiring value sourced from platforms your competition might just be overlooking when it comes to recruitment. This didn’t stop at leads or hires. By responding within an hour to public comments, reviews, and even misinformation, we helped brands safeguard their reputations and keep their channels professional, clean, and aligned with their values. We flagged safety concerns, removed spam, and resolved complaints before they became problems. The brands that win today aren’t the ones with the loudest ad campaigns. They’re the ones who show up, listen, and speak up as quickly as possible. This isn’t just monitoring. This is active, intentional engagement. And it’s changing the way brands grow. Want to see the numbers... - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://fusionnow.io/2025/07/22/how-reviews-can-damage-your-trucking-brand/ - Categories: Digital Marketing, Transportation You’ve got a lot of trucks on the road, freight to move, and KPIs to hit. It’s a one-star driver review. Again.   If you’re in trucking, you already know reputation travels faster than your best driver on I-10. And in today’s market, where drivers have options and short patience, one negative review can do real damage.   So, let’s talk about what driver reviews actually cost you, what they tell the market, and what to do about it.   1. Drivers Shop You Before You Shop Them  Drivers don’t just apply. They investigate. They Google your company. They check your reviews on Facebook, Google, Glassdoor, and Indeed. They scroll Reddit and blow up group chats. They remember names.   If you’ve got comments floating around about slow pay, broken promises, or dispatch not picking up the phone, that’s the headline. It doesn’t matter how slick your job ad looks.   According to BrightLocal’s Local Consumer Review Survey, 84 percent of people trust online reviews as much as a personal recommendation. That stat might come from general consumers, but drivers are no different. 2. Your Reputation Recruits for You  This is where things go from annoying to expensive.   If your online presence makes you look like you’re scrambling, you’ll get drivers who are scrambling. They aren’t applying because they want to grow with you. They’re applying because other companies already told them no.   You’ll start getting more applicants with red flags. Safety issues. Job-hopping. Bad CSA history. Then... - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://fusionnow.io/2025/07/08/the-pitfalls-of-1099-recruiters-in-trucking-and-a-smarter-alternative/ - Categories: Transportation In the world of driver recruiting, speed and consistency are everything. You can’t afford to wait weeks for your seats to be filled and you definitely can’t afford to keep cycling through recruiters who don’t know your business.   But that’s exactly what many companies experience when they rely on 1099 contract recruiters.   Sure, on paper, it sounds appealing: flexible support, lower upfront costs, someone “handling it. ” But under the surface? That flexibility often turns into fragmentation. And in an industry as specific and fast-moving as transportation, that can cost you drivers, time, and revenue.   At Fusion Now, we’ve seen the story play out too many times. So, let’s talk about what goes wrong, and what we do differently.   They’re Not Transportation Experts  Recruiting a flatbed lease purchase contractor isn't the same as hiring an office admin. And asking someone who doesn't understand rates, DOT compliance, hiring reports, or home-time expectations to manage your pipeline is a recipe for wasted marketing spend.   1099 recruiters are often generalists. They might be great at hiring sales reps one week and restaurant staff the next, but trucking is a different game. You need someone who knows the difference between a dry van and a reefer and who knows how to sell your fleet’s story with confidence.   What we do instead: Our Recruiter On-Demand team is trained specifically in driver recruiting. They’re full-time employees of Fusion Now. We speak the language of trucking. We know the objections some... - Published: 2025-06-18 - Modified: 2025-07-09 - URL: https://fusionnow.io/2025/06/18/the-search-begins-long-before-the-optimized-search-begins/ - Categories: Digital Marketing, Transportation, Web Design The search begins long before the job search begins.    It starts quietly, in the background of everyday life. A billboard flashes past on the morning commute. A social media ad slides between vacation pics and a video of a goat majestically leaping onto a roof. A commercial plays while dinner is cooking, though no one’s really watching.    It’s there. It’s seen. But it’s not time yet.    Because people don’t always act immediately when they see a job ad. They act when they need a change.   Enter: a wandering soul. Just an ordinary person in an ordinary world, living an ordinary life... until they aren’t. Until the moment arrives where staying in an unhappy job no longer makes sense. When the idea of something better starts to feel real.   It starts small.   A friend mentions their new job and how everything feels easier now. What was it again? Something about more freedom and a team that listens? They remember seeing an ad for it last week, but the name slips away. No big deal. They’re not really looking... yet.   Then the need grows. The job they have gets even worse. The work-life balance is off. The growth isn’t there. The pressure is constant.   Now, the search begins.   It doesn’t start with your company name. It rarely starts with your job title. It starts with real-life searches that reads more like a conversation than a query.   “Companies hiring that don’t micromanage”  “Best... - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://fusionnow.io/2025/06/05/why-trade-associations-matter-in-trucking/ - Categories: Transportation And Why More Carriers (and Vendors) Should Get Involved  If you’re in the trucking industry, whether you run a fleet, supply services, or build tools for the people who do, there’s one investment that continues to pay off: being involved in a trade association.   At Fusion Now, we work with trucking companies across North America. And the ones that lean into industry associations? They’re often the most informed, most connected, and most equipped to evolve.   This isn’t just about logos on a website or sponsor banners at events. It’s about creating a space where carriers, vendors, tech providers, and policy shapers all get in the same room, build real relationships, and push the industry forward together.   What Trade Associations Actually Do  Trade associations exist to represent and support the businesses in a specific industry. In trucking, they do that through:  Advocacy on issues that impact carriers and contractors Research, education, and workforce development Safety and compliance support Networking and relationship-building Recognition and leadership development But none of that happens in a vacuum. These initiatives are funded, driven, and shaped by the people and companies that show up, including carriers, service providers, tech partners, OEMs, and consultants.   Why Carriers Should Join  If you’re a carrier, the benefits are clear:  Stay ahead of trends in safety, regulation, recruiting, and retention Benchmark your fleet against others facing the same market Build relationships that lead to new ideas, partnerships, and resources Have a voice in shaping legislation that impacts your... - Published: 2025-04-30 - Modified: 2025-07-01 - URL: https://fusionnow.io/2025/04/30/how-to-simplify-driver-orientation-travel-saving-time-and-money/ - Categories: Transportation Getting truck drivers to orientation is a critical part of the hiring process, but it can easily become one of the most stressful. From booking rental cars to managing any and all last-minute changes, the details can quickly overwhelm your recruiting or operations team. If you’re looking for a more efficient way to manage travel for new drivers (or anyone on your team), Fusion Now offers a solution designed specifically for the trucking industry. A Rental Process That Works for Trucking Most rental programs weren't designed with driver orientation in mind. Fusion Now changes that by giving you access to a streamlined and a fully supported rental process. No one-way drop-off fees: Drivers can pick up a car near home and return it at the orientation location without triggering surprise charges. Locked-in rates: You get predictable pricing every time, which makes budgeting simple and eliminates price fluctuations. No charges for unused rentals: If a driver backs out or doesn’t show up, you won’t be stuck paying for a rental that never got used. 24/7 booking service: Your team can request rentals anytime, day or night, to meet the needs of your orientation schedule. Built-in damage and theft protection: Rentals include added protection, which helps you avoid additional fees and keeps your costs in check. Complete booking management: Fusion Now handles the entire rental process from start to finish, including vendor coordination and dispute resolution. Your internal team doesn’t have to lift a finger. More Travel Support with Fusion Travel Services... - Published: 2025-04-28 - Modified: 2025-07-01 - URL: https://fusionnow.io/2025/04/28/how-to-get-250-new-linkedin-followers-without-spending-a-dollar/ - Categories: Digital Marketing If you’re wondering how to get more LinkedIn followers for your business page, you’re not alone. Growing a company page on LinkedIn can be slow—especially without a paid strategy. But there’s a free, simple tool built into the platform that can help you reach up to 250 new followers every month. Use the LinkedIn Invite Feature to Grow Followers Organically LinkedIn offers a feature that allows page admins to invite their personal connections to follow a business page. This is one of the easiest ways to grow a LinkedIn business page without spending anything. Each month, admins get 250 invite credits. One credit is used for each person you invite. But if someone accepts your invitation, the credit is returned. That means you can keep reusing credits and potentially invite more than 250 people per month if your acceptance rate is strong. Optimize Your Business Page First Before you begin sending invites, make sure your LinkedIn company page looks polished and trustworthy. That includes: A clean banner and profile photo A strong business description At least one or two recent posts People are more likely to accept your invite if your page looks active and professional. How to Get More LinkedIn Followers Using Your Network Once your page is ready, go to the “Admin Tools” dropdown and select “Invite Connections. ” From there, you can handpick up to 250 people from your personal LinkedIn network to invite. Focus on contacts who already support your work or who would find your... - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://fusionnow.io/2025/04/14/spring-cleaning-for-driver-recruiters-10-things-you-need-to-clean-up-now/ - Categories: Transportation I remember starting off as a new driver recruiter in my early 20s. The first day, I remember seeing new leads and applications drop into the applicant tracking system and being excited for the opportunity to talk to so many people. After my first week “recruiting solo” was over, I had a pretty strong pipeline of candidates, and I was starting to schedule orientations.   Fast forward to three months in and the volume of candidates had grown significantly, and everyone was at a different stage in the process. I realized quickly that my workflow could spiral out of control if I didn’t get organized and put some structure in place. I wasn’t trying to be the fastest at this point. I was just trying not to lose track of people. I’d seen what that looked like.   To my right sat a recruiter who’d been in the game for 15+ years. On the surface, he looked like a recruiting machine. His ATS showed over 3,000 “open” candidates in some phase of the hiring process. In theory, he should’ve been crushing it, right?   Wrong.   He was almost always at the bottom of the weekly hire list. He had the biggest pipeline and the smallest results. I’d hear him on the phone asking drivers, “Wait, remind me what we talked about last time? ”. It wasn’t that he wasn’t working hard. He was just working in the mess, not above it. No system. No cleanup. No strategy.   That... - Published: 2025-04-11 - Modified: 2025-07-01 - URL: https://fusionnow.io/2025/04/11/a-day-in-the-life-of-a-fusion-now-video-photo-shoot-director/ - Categories: Digital Marketing, Social Media Marketing, Transportation 6:00 AM – Getting Ready for the Day The alarm goes off and I’m up. Shower, dressed, ready to roll. My outfit is already planned based on the weather because layers are key. We cannot spend the day sweating or freezing, no matter where in the country we are. Coffee is non-negotiable... it doesn’t matter what kind, it just needs to be there. 7:00 AM – Heading Out I jump into a rideshare or rental car and head to the shoot location. Mentally running through the checklist: camera, scripts, releases. Everything needs to be set before we hit the ground. No surprises. 7:30 AM – Meeting the Crew and Adjusting the Plan  I meet up with the production team: a videographer and a photographer who also pilots the drone. We finalize the plan and shift things if needed. The weather always has an opinion, so we adapt. Outdoor shots come first to beat the lunch rush and get that perfect morning light. Summer shoots? The earlier, the better unless we want everyone melting on camera.   8:00 AM – Getting Started  Time to roll. I meet the people we’re filming, hand out release forms, and get everyone prepped. Some are naturals, some need a little coaching, and that’s all fine. We move fast to knock out the outdoor shots while natural lighting is in our favor.   12:30 PM – Lunch On The Go (Literally)  Lunch is brief and always a fun kind of chaotic. Some days, we can have... - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://fusionnow.io/2025/01/16/is-your-website-a-legal-liability-8-risks-transportation-companies-must-address-today/ - Categories: Transportation, Web Design A company’s website is often its first impression—your site offers audiences a glimpse at who you are and what your team does. Despite this, transportation companies frequently overlook the legal implications of their website language, focusing solely on branding and operational messaging. For motor carriers, freight forwarders, and third-party brokers, careless branding and content can create significant risks, leading to regulatory scrutiny, litigation, or liability claims.   Here are 8 critical areas transportation companies should regularly review to mitigate risks and protect their business.   1. Prioritize Data Privacy and Security  Why it matters: Data breaches and non-compliance with data protection laws can lead to significant financial and reputational damage.   Risk Example: A trucking company’s website collects customer data without clear consent or fails to secure lead forms, leaving them vulnerable to cyberattacks or liability claims.   How to Fix It:  Ensure all lead forms are encrypted and PCI-compliant. Implement and prominently display a privacy policy outlining data collection and usage. Regularly update your site’s security protocols to comply with laws like the GDPR and CCPA. Pro Tip: Clearly communicate your cookie policy, offering users the ability to manage preferences to ensure compliance with global data regulations.   2. Avoid Missteps with Independent Contractor Language  Why it matters: Regulators and plaintiffs’ attorneys often scrutinize website language for evidence of control over independent contractors. Missteps here can result in costly joint-employment claims.   Risk Example: Phrases like “our drivers” or “employee benefits” can suggest a contractor is actually an employee.... - Published: 2024-12-18 - Modified: 2025-07-01 - URL: https://fusionnow.io/2024/12/18/why-pay-transparency-is-the-secret-to-better-job-ad-conversions/ - Categories: Transportation The hiring landscape is evolving, and pay transparency is leading the charge. Job seekers aren’t just searching for opportunities—they’re looking for employers who are open, honest, and upfront about what they offer.   But how does pay transparency impact your recruitment strategy? Fusion Now is here to tell you why you should care.   The Data Doesn’t Lie  Research shows that job ads featuring salary information experience up to a 30% increase in application rates compared to those that don’t. This makes sense: candidates are more likely to apply when they know their time won’t be wasted on a misaligned opportunity. Similarly, positions with disclosed salary ranges tend to attract candidates whose qualifications closely align with the role, reducing the time spent sorting through unqualified applicants.   Transparency also boosts trust. Surveys reveal that 79% of employees prefer employers who are transparent about pay, which can improve not just recruitment but retention. This trust creates a foundation for stronger employer-employee relationships, ultimately driving organizational success.   Pay Transparency: A Legal and Cultural Shift  States like California, Colorado, and New York have implemented pay transparency laws requiring employers to include salary ranges in job postings. Even in regions without these mandates, early adoption of such practices positions companies as forward-thinking and employee-centered. It’s an opportunity to stand out in a competitive market while ensuring compliance with evolving legislation.   More Than Just a Trend  Transparency isn’t just about compliance or reputation—it’s also about fostering equity. Pay disclosure has been shown to... - Published: 2024-10-11 - Modified: 2025-02-07 - URL: https://fusionnow.io/2024/10/11/how-to-keep-your-brands-online-presence-in-check-a-practical-guide/ - Categories: Digital Marketing Imagine walking into a room full of people talking about your brand. Some are praising it, others are offering constructive criticism, and a few are spreading rumors that could tarnish your reputation. Now, picture being able to hear every conversation, respond in real-time, and turn the tide in your favor. That’s what effective brand monitoring does for you in the digital world. Let’s explore how you can stay on top of your brand’s online reputation management with the right strategies.   Why Brand Monitoring Matters  Every mention of your company creates ripples that spread across the internet. Monitoring these ripples is crucial for protecting your reputation and shaping your narrative. Imagine turning a potential PR crisis into a story of stellar customer service, much like Tide handled the “Tide Pod” panic. Brand monitoring tools like an always-online team and social media specialists should be within arm’s reach with Fusion Now.   Key Channels to Monitor  The digital landscape is vast, so where should you focus your efforts? Social media platforms like Facebook, Instagram, X, LinkedIn, YouTube, and Reddit are critical—they can elevate or damage your brand in seconds. But don’t stop there. Review sites, blogs, and forums are other hotspots where people discuss your brand. Prioritize these channels based on where your audience spends their time, ensuring you’re ready to engage where it matters most.   Staying Ahead with Competitor Monitoring  Monitoring your competitors is just as important as tracking your own brand. Think of it as a strategic chess... - Published: 2024-10-02 - Modified: 2025-07-01 - URL: https://fusionnow.io/2024/10/02/hiring-guide-seven-signs-you-need-to-call-fusion-now/ - Categories: Transportation In today's constantly changing trucking climate, finding and securing the right recruiting talent is paramount to your company’s success but can be a challenging and time-consuming process. For companies that need to scale quickly or manage fluctuating hiring demands, traditional recruiting methods may no longer be flexible enough. A skilled driver recruiter can make a significant impact, but even their efforts might be stretched thin. This is where adding a partner to your recruiting process becomes a game-changing solution. But how can you tell when it's the right time to make it happen?   1. You're Struggling to Fill Driver Positions  If your company is finding it difficult to hire qualified drivers, it might be a sign that you need supplemental help. Our expert driver recruiters act as an extension of your team and can quickly identify and engage top candidates, ensuring your fleet gets filled fast.   2. Your Recruitment Needs Are Unpredictable  For businesses with fluctuating freight flow, flexible recruiting solutions like Recruiter On-Demand can provide a lifeline. Whether you need temporary recruiting services for a short-term project or scalable recruiting solutions for rapid growth, on-demand recruiters offer the flexibility to adapt as your needs evolve.   3. You're Spending Too Much Time and Money on Recruitment  Managing recruitment in-house can be expensive and time-consuming. Our processing team can streamline your hiring process, allowing you to focus on your core business. With our contract recruiters or services, you can access cost-effective recruitment strategies that save both time and... - Published: 2024-09-13 - Modified: 2025-02-04 - URL: https://fusionnow.io/2024/09/13/recruiting-survival-guide-tips-for-navigating-a-tough-market/ - Categories: Transportation Welcome to the Fusion Now Recruitment Survival Guide, designed specifically for Directors of Recruitment (DORs) and Directors of Marketing (DOMs) focused on hiring and contracting truck drivers. This guide is packed with practical tips and strategies to help you thrive in a challenging truck driver recruitment landscape. By leveraging these insights, you can attract and retain top talent, optimize your recruitment processes, and enhance your overall employer brand. Let’s dive into the strategies and tips gathered from our industry experts: Lane, Jake, and Matt. Leveraging Your Applicant Tracking System (ATS) Your ATS can be a goldmine of potential candidates if used effectively. First, revisit your database of drivers. Often, unworked or uncontacted applications and leads sit idle in your ATS, waiting to be rediscovered. These candidates might still be interested in opportunities with your company. Utilize multi-channel contact methods. Engage candidates using multiple communication channels such as email, text, and phone calls. Diversifying your outreach increases the likelihood of reaching candidates where they are most comfortable. Analyzing recruitment process drop-offs can provide valuable insights. Identify where applicants fall out of your recruitment process—is it during the application, post-offer, or another stage? Once this is identified, create clear action items that can be executed. Having a targeted approach can lead to encouraging improvements quickly. Use advanced segmentation strategies. Categorize candidates in your ATS not just by application date, but by key metrics such as experience level, location, and previous engagement. Some ATSs may call them tags or custom fields. Using these... - Published: 2024-07-10 - Modified: 2025-06-05 - URL: https://fusionnow.io/2024/07/10/core-value-quotes-for-inspiration/ - Categories: Digital Marketing, Social Media Marketing Whether you’re building a team or leading your own, a little bit of outside encouragement can go a long way in fostering a positive and productive environment. Along with a culture of trust, sharing inspirational quotes can motivate everyone to embody a few core values that we find helpful at Fusion Now. Here, we believe these quotes and concepts (and our people) drive success and innovation. By incorporating these insights into daily routines, teams can maintain a positive mindset and stay focused on achieving their goals.   Adaptability  “The measure of intelligence is the ability to change. ” — Albert Einstein, Physicist  “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. ” — Charles Darwin, Naturalist and biologist  Insight: Staying open to new ideas and approaches allows teams to navigate challenges effectively and capitalize on emerging opportunities. Excellence  “Excellence is to do a common thing in an uncommon way. ” — Booker T. Washington, Educator and author  “Strive for continuous improvement, instead of perfection. ” — Kim Collins, Athlete and Olympian  Insight: Striving for excellence means continuously improving every aspect of service. Promoting a culture where teams are encouraged to learn, grow, and innovate breeds excellence.   Integrity  “Integrity is doing the right thing, even when no one is watching. ” — C. S. Lewis, Author and scholar  “The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible. ” — Dwight D. Eisenhower,... - Published: 2024-06-26 - Modified: 2025-07-01 - URL: https://fusionnow.io/2024/06/26/marketing-without-a-budget-maximizing-your-impact-with-limited-resources/ - Categories: Digital Marketing, Social Media Marketing In the ever-evolving transportation industry, marketing your jobs effectively with limited budgets (or no budget) can be challenging. Here are some $0 (or near) tips you can implement to achieve significant results. Let's dive into how you can have effective marketing without a budget!   Leveraging Experience  I'm Lane Williams, founder and CEO of Fusion Now, and I've spent over 10 years in recruitment marketing. I've worked with budgets ranging from $0 to six-figure sums and seen firsthand that effective strategies can make a difference at any budget level. Here’s how.   Short-Term Solutions  Leverage Social Media  Organic Social Media Strategies  Social media platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok offer immense opportunities for organic reach. Here’s how you can leverage these platforms quickly:  Consistent Posting  Regularly share engaging content that resonates with your audience. Consistency helps build a loyal following.   Engage with Your Audience  Engagement is crucial. Respond to comments, participate in discussions, and show appreciation for your followers. If you use bots, ensure they are trained to engage authentically. Poorly programmed bots can harm your brand's reputation.   User-Generated Content  Encourage drivers to share their experiences on the road. Reposting user-generated content saves time and adds authenticity to your brand. Not every image or video needs to look professionally produced to perform well.   Utilizing LinkedIn for Professional Networking  LinkedIn is a powerful tool for B2B marketing, especially in the recruitment sector. With over 600,000 profiles listing the truck driver title, here's how you... - Published: 2024-04-29 - Modified: 2025-02-07 - URL: https://fusionnow.io/2024/04/29/ats-advice-from-the-fusioneers/ - Categories: Transportation In the competitive world of driver recruiting, having an efficient Applicant Tracking System (ATS) is no longer a luxury—it's a necessity. Your ATS can make or break your hiring process, affecting everything from candidate experience to the quality of your final hires. Elevate your recruiting game with these powerful strategies to optimize your ATS:  Master the Art of Cost Negotiation The first step towards ATS supremacy is ensuring you are getting the most bang for your buck. Negotiating costs with your ATS provider can open opportunities for additional features or discounts. Do not settle for a one-size-fits-all package; any product worth having should cater to your unique needs. Not sure what you should be spending? Find a partner (like Fusion Now) whose exposure to multiple systems and cost structures allows a 1,000-foot view that helps you from being overcharged in challenging markets. Make Your ATS Work for You At your company, you are the driving force behind every decision, and our role is to ensure your Applicant Tracking System (ATS) aligns seamlessly with your unique business processes. While some regulations must be strictly followed, it's crucial to identify your non-negotiable business practices early on. This understanding enables us to tailor the ATS to enhance your recruitment workflow, prioritizing efficiency and simplicity for both your team and candidates. Remember, customization options may not always be apparent, so asking specific questions and expressing your needs clearly is essential. We are here to help you navigate these choices, ensuring that the system works... - Published: 2024-01-02 - Modified: 2025-06-05 - URL: https://fusionnow.io/2024/01/02/an-open-letter-of-recommendation/ - Categories: Fusioneers, Social Media Marketing, Transportation, Web Design From Brad Hackett, Director of Recruiting and Retention at Nova Lines  I am writing to recommend Fusion Now's Recruiter On-Demand and RPO (Recruitment Process Outsourcing). Nova Lines has been working with the Fusioneers for several months now, and we have been extremely impressed with their work.   Recruiter On-Demand has played a pivotal role in helping us hire dozens of drivers during our collaboration. The Fusion Now Recruiting Team has showcased a profound understanding of our program and our team; consistently delivering high-quality candidates that align with our requirements. The entire team is not only professional but also exceptionally responsive, always going above and beyond to help us meet our recruiting goals.   Beyond the tangible recruiting results, what sets Fusion Now apart is their commitment to excellent communication. The Fusioneers have established a rapport with us, providing consistent feedback on our process and performance. This open line of communication has been invaluable, and the team's willingness to help us improve has greatly contributed to our success.   In reflecting on our partnership, it's evident that Fusion Now is more than just a service provider; they are true collaborators in our recruitment journey. The dedication and expertise of the Recruiter On-Demand service have been instrumental in enhancing our hiring processes.   In conclusion, I am very grateful for this partnership and highly recommend Fusion Now's Recruiter On-Demand and RPO service to any company seeking a reliable and effective recruiting solution.   As we move forward, I anticipate continued success in... - Published: 2023-08-15 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/08/15/unlocking-maximum-roi-with-any-budget/ - Categories: Digital Marketing In today's competitive business landscape, businesses across all industries are building to achieve maximum return on investment (ROI) for each dollar spent. As a leading marketing firm, Fusion Now provides our clients with proven strategies to optimize their ROI in marketing, lead generation, recruiting, and more with limited budgets. Here are a few strategies that help deliver exceptional results for our clients’ profits.   Comprehensive Target Audience Analysis: Understanding any company’s target audience is fundamental to maximizing ROI. Conducting extensive research to identify the demographics, behaviors, and preferences of your desired audience. This information helps tailor marketing campaigns, lead generation initiatives, and recruiting efforts specifically to resonate with any target market.   Data-Driven Decision Making: What gets measured gets managed. Each Fusioneer relies on data-driven decision-making. Leveraging advanced analytics tools gathers insightful information about campaign performance, lead quality, and recruitment metrics allows us to identify trends, optimize campaigns in real-time, and allocate your account resources efficiently. Cost-Effective Digital Marketing Strategies: A well-executed digital marketing strategy is paramount to any business’s online presence. Even within a limited budget, it is paramount to leverage a range of cost-effective channels such as search engine optimization (SEO), content marketing, and email marketing to reach the target audience without breaking the bank. Crafting compelling, value-driven content that resonates with the intended audience generates high-quality leads and boosts conversions.   Intelligent Lead Generation Techniques: Lead generation is a vital component of any successful marketing campaign. Fusion Now employs intelligent lead generation techniques to ensure our clients... - Published: 2023-07-07 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/07/07/unleashing-the-power-of-authentic-experiences-in-ad-copy/ - Categories: Digital Marketing - Tags: advertising, Fusion Now, lead gen, lead generation, social media Working in marketing consistently presents new challenges, no matter which end of the industry your team is on. This week, my team and I were introduced to our first Plumbing Services client. While many Fusioneers (our term for employees of Fusion Now) work on projects for a wide range of industries, the plumbing industry was new to me.   When I met Chris, our point-of-contact, we reviewed their current services and goals. From there, we decided together how our team at Fusion Now can best support their marketing efforts. My team quickly got to work on creating ad copy and graphics, all aimed at exceeding business growth goals.   At Fusion Now, we create ads in-house. This gives our team collaboration on the copy, which undergoes careful consideration and any necessary rounds of revision. Finally, we send the completed copy to our graphic designers to create something “thumb-stopping".   The same week that I was introduced to a new client, a plumbing disaster struck my own life. My brand-new sink in my recently renovated kitchen was not draining well. I tried a few at-home solutions, ultimately with no success. Finally, my husband called a plumber near us in Southern Indiana.   (P. S. If you live in Kansas City, keep MacWilson Plumbing in mind! )  When the plumber arrived, my clogged sink was finally diagnosed. The water line under my house needed to be replaced; the water had been flowing uphill in an attempt to drain.   This experience truly... - Published: 2023-05-08 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/05/08/from-the-desk-of-a-social-media-content-creator/ - Categories: Digital Marketing As a social media content creator, one of my main goals is to help my clients' posts stand out among their competitors. To do this, I have developed a few key strategies that I find very effective. Here are my first four steps to creating client content: I research and understand the audience my client wants to reach. One of the most important elements is to clearly understand who their audience is, what they like, what they are interested in, and what they are looking for. This helps me to create content that will resonate with them and grab their attention. I work with our team of graphic designers to create thumb-stopping content.   Social media is a very visual medium, so I always try to make sure that my clients' posts are eye-catching and engaging. This might mean using bright colors, bold typography, or interesting graphics and images, all staying within brand standards. I keep my content informative and valuable. People often turn to social media to learn something new or find solutions to their problems, so I always try to make sure the posts we create provide value in some way. This might mean sharing tips and tricks, offering advice, or providing helpful resources. I maintain authenticity and genuine care for the audience consuming the content.   Audiences can sniff out insincerity from a mile away; I always try to create content that reflects each client’s brand values and personality.   A successful social media content strategy requires... - Published: 2023-03-22 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/03/22/marketing-vs-advertising/ - Categories: Digital Marketing Advertising and marketing are two terms that are often used interchangeably, but they are not one and the same. While both are crucial components of any business's success, they differ in their goals, methods, and scope. All advertising is marketing, but not all marketing is advertising.   All about advertising  Advertising is all about getting the word out about a product or service, creating brand awareness, and promoting its benefits to the target audience. This aspect refers to the paid promotion of a product or service through various media channels, such as television, radio, print, online, or outdoor. This is a means of communicating the value of a product or service to potential customers and persuading them to take a specific action, such as making a purchase or visiting a website. Advertising is generally more focused on short-term goals, such as driving sales or generating leads, rather than building long-term relationships with customers.   Making it in marketing  On the other hand, marketing is a broader term that encompasses everything from market research to product development, pricing, distribution, and sales. It involves understanding the needs and preferences of potential customers, creating a compelling brand message, developing pricing and distribution strategies, and designing products and services that meet customer needs. Marketing involves a comprehensive approach that aims to build long-term relationships with customers, enhance customer loyalty, and maximize customer lifetime value.   Main differences  Marketing and advertising differ in terms of their respective target audiences. Marketing strategies are aimed at understanding... - Published: 2023-03-17 - Modified: 2025-07-01 - URL: https://fusionnow.io/2023/03/17/fusion-now-partners-with-next-generation-in-trucking-foundation-to-revolutionize-education-with-video-curriculum/ - Categories: News, Transportation Fusion Now is excited to announce our partnership with the Next Generation in Trucking Foundation to bring a revolutionary video curriculum to high school CDL education programs.   The Next Generation in Trucking Foundation secured a generous grant of $127,760 from Knorr-Bremse Global Care North America. This grant will be used to develop a standardized truck driving curriculum that will be made available to high schools offering truck driver training programs, free of charge, by the Next Generation in Trucking Association (NGT). This initiative aims to revolutionize the trucking industry and pave the way for the next generation of skilled truck drivers.   The Next Generation in Trucking Foundation is a nonprofit organization that works to educate and mentor the next generation of truck drivers, while also promoting safety and professionalism in the industry. The partnership with Fusion Now will allow the foundation to provide high-quality, engaging video content to high school students interested in pursuing a career in trucking.   We are excited because we wanted to provide a consistent high school training program for the next generation of professional drivers. So many other industries have high school programs in place.   Our goal is to ensure that trucking training programs are available in Career Technical Education (CTE). There is an ever-shrinking pool of potential drivers, and every industry vies for visibility.   Creating this keeps transportation in the career-opportunity game. We do it because trucking elevates young people’s lives and offers upward mobility. Lindsey Trent, Founder and CEO of Next... - Published: 2023-03-14 - Modified: 2025-07-01 - URL: https://fusionnow.io/2023/03/14/exploring-marketing-budget-reallocation-strategies-for-growing-businesses/ - Categories: Transportation If you’ve hit your fleet growth goals, it's important to evaluate your marketing budget and determine how to allocate those resources to maintain current levels of success... or even continue to grow further!   Here’s how to keep things rolling while your trucks are all seated: Invest in driver retention  It's always more cost-effective to retain existing drivers than to acquire new ones. You can use your marketing budget to develop loyalty programs, personalized communication strategies, and other initiatives to keep drivers seated. These strategies can help increase the average length of time a driver is on your fleet, and overall increase their experience with your company and thereby your brand’s reputation. Explore new marketing channels  Just because your team has met its growth goals doesn't mean it should stop experimenting with new marketing channels. The world of marketing is constantly evolving, and companies should continue to explore new opportunities for reaching drivers. For example, if you are focused on social media marketing you could try out influencer marketing or experiential marketing.   We’ve seen time and time again that when carriers meet their goals, they slow down the spending and the strategizing. Then when it’s time to ramp back up and hire again, it takes much more effort to get leads and hires rolling in. It’s always in your best interest to not pull back too much budget and take this time to review your data and trends on the quality of your leads & hires to see what’s... - Published: 2023-02-27 - Modified: 2025-07-01 - URL: https://fusionnow.io/2023/02/27/is-there-false-advertising-in-your-fleets-driver-recruiting-process-heres-how-to-ward-off-an-unintentional-turnover-culprit/ - Categories: Digital Marketing, Social Media Marketing, Transportation This article appeared originally, here, on the NTI website. Our CEO Lane is featured in said article, published below. From ads and organic posts on social media platforms like Facebook to job boards, your landing pages, email campaigns, recruiting calls, advertisements in local media and more — motor carriers and private fleets lean on a myriad of tools in today’s recruiting environment to reach potential driver hires and market their opportunities. Having so many platforms gives fleets a fantastic window to persistently tell their story to potential recruits and share why their fleet is worthy of consideration by professional drivers. But it also opens the door to inadvertent “false advertising” of your driver jobs, such as inconsistencies or inaccuracies around pay and benefits, home time, equipment type, schedule and routes, bonus and incentive structures, or any other component of your driving jobs you’re marketing to drivers. While almost always unintentional, errors in job ads can lead to immediate distrust with new driver hires if they receive inconsistent information during the job evaluation and hiring process or after they’ve been onboarded. As we explored in the NTI blog last year, those expectation gaps between what a driver thought the job would be and what it actually entails are a fast track for early turnover and churn of new driver hires. Fleets must be vigilant and intentional about establishing trust and credibility so they can foster a culture for long-term retention. Building that foundation of trust starts from your very first touchpoint with a driver... - Published: 2023-01-26 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/26/freightbull-finds-a-partner/ - Categories: Transportation Freightbull is a successful expedited carrier that has seen significant growth as a result of their team’s hard work and ours. The company has consistently seen net positive fleet growth and reduced driver turnover, which is crucial for the sustainability of any carrier.   One of the keys to Freightbull's success is its owner, Stan, who is a former driver himself. He has a clear perspective of a driver's viewpoints and concerns and works tirelessly to provide quality experiences for his drivers and customers. Fusion Now stands ready to support this effort in all opportunities.   One campaign that helped Freightbull showcase its understanding of the complex situations drivers face on the road was the #OnTheRoadAgain campaign. As Stan, his wife Nina, and their dog trucked across the United States, he provided our team with videos and photos along the journey, which we used for a social media campaign that showcased the live journey. Fusion Now's marketing team also implemented a full-stack strategy to improve Freightbull's brand image, including website updates, video production, content creation, social media monitoring, email campaigns, and print materials. We have also helped Freightbull streamline its recruiting and processing departments, going from a 3-week processing time to 2 days, which drivers appreciated. Our team transformed a spreadsheet into an efficient Tenstreet account and handled everything from travel to orientation. We are dedicated to helping carriers like Freightbull find, hire, and retain drivers. To learn more about how we can help your carrier, send us a message at... - Published: 2023-01-25 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/25/dont-be-shy-use-ai/ - Categories: Digital Marketing Artificial intelligence (AI) is revolutionizing the world of marketing. From analyzing consumer data to creating targeted advertising campaigns, AI can help businesses make more informed decisions and reach their target audience more effectively. Heck, you can even create a good beat by typing a few words into: https://www. riffusion. com/  According to a survey by PwC, the industries with the highest adoption rates of AI are technology (85%), financial services (78%), and healthcare (77%). Common uses of AI in business include:  Automating repetitive tasks  Improving decision making  Driving operational efficiency  However, as with any new technology, there are also risks and limitations that are necessary to consider.   One of the biggest benefits of AI in marketing is its ability to analyze vast amounts of data and extract insights that would be difficult for a human to uncover. For example, AI can help identify patterns in consumer behavior, such as what kind of content resonates most with a particular demographic. This can help businesses create more effective marketing campaigns and tailor their messaging to specific groups of consumers.   Another advantage of AI in marketing is its ability to assist in creating written content. AI-powered content generation software can help businesses create new content quickly, but it should not replace the human creative mind. Think of all the buzz around Chat GPT. A tool like this can be used to generate ideas, headlines, and even entire articles, but it's still important to have a human review and edit the content to... - Published: 2023-01-24 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/24/success-is-sure-with-vascor/ - Categories: Digital Marketing, Transportation VASCOR Transport is a client that has experienced significant success with Fusion Now's assistance. Their manager, Tim Justus, has noted how our team's efforts have positively impacted their day-to-day operations, with social media posts, in particular, boosting the carrier's online presence by nearly 500%.   Our work does not end there, as we pride ourselves on being an extension of any client's team. We work alongside our clients to accomplish all the goals that their company aims to achieve, with a focus on great work and congenial culture being the two most important ingredients in each of our partnerships, so that real change can be made.   Since the start of our partnership with VASCOR Transport in August of 2021, we have helped grow their fleet by 85%. This is significant at a time when there is a driver shortage, as a number of carriers are struggling to keep up. By showcasing what assets a carrier already has and aiming ads at the right drivers, we make all the difference.   The biggest challenge we faced in 2022 was hiring drivers, but that's where Fusion Now comes into play. We could not have grown without them. They helped us reach our goals and fixed every challenge we found along the way. We went from 150 trucks to 250 within a year, all while lowering turnover because of the Fusion Now team hiring better drivers for us. Everything that has worked in marketing and recruiting is because of them. Tim Justus,... - Published: 2023-01-24 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/24/coming-up-with-carrier-one/ - Categories: Digital Marketing, Social Media Marketing, Transportation Fusion Now has a long-standing partnership with Carrier One, one of our valued clients in the transportation industry. As transportation is at the core of our products and offerings, we understand the unique needs and challenges faced by carriers and strive to provide personalized solutions that meet their specific goals. One of the key ways we do this is by leveraging our wide range of products to help Carrier One achieve success. The social media impact on Carrier One One area in which we've made a significant impact for Carrier One is in marketing and social media. Our teams work tirelessly to build brand awareness and attract the right attention for Carrier One on the right platforms at the right times. By understanding the target market and creating designs that resonate with them, we've helped Carrier One grow its social media community and increase engagement. Additionally, by implementing new marketing solutions and monitoring results using our proprietary tool, FusionCast, we've been able to reduce Carrier One's monthly marketing spend by $30,000 and introduce 30% overall fleet growth. Additionally, Carrier One has seen 560% growth on its social media platforms, making for a successful business blueprint.   Another important aspect of our partnership with Carrier One is lead generation. We understand the importance of acquiring new customers and work diligently to help Carrier One reach new and potential clients. We do this through custom email campaigns and other lead generation strategies, which have been successful in increasing Carrier One's reach and... - Published: 2023-01-19 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/19/six-reasons-why-seo-is-so-important/ - Categories: Digital Marketing, Web Design Still not showing up where you want in search results? Here, you’ll find six reasons why search engine optimization or SEO is so important.   Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages. This process includes a variety of techniques and strategies to improve a website's ranking for specific keywords and phrases that are relevant to the business and its products or services.   Why is SEO important for businesses?   Increased visibility: When a website ranks well in search results, it is more likely to be seen by potential customers. This can lead to increased traffic and, in turn, increased sales and revenue.   Increased credibility: A high ranking in search results can give a business credibility and trustworthiness. Customers are more likely to trust and do business with a company that appears at the top of search results.   Cost-effective: SEO can be more cost-effective than other forms of marketing, such as paid search or traditional advertising. It can also be more targeted, as businesses can optimize their website for specific keywords and phrases that are relevant to their products or services.   Long-term results: Unlike other forms of marketing that may have a limited lifespan, the results of SEO can be long-lasting. If a website ranks well for a specific keyword, it can continue to attract traffic and leads long after the initial optimization work has been completed.   Increased user experience: A well-optimized... - Published: 2023-01-19 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/19/why-should-you-revamp-your-website/ - Categories: Digital Marketing, Web Design The answer to the question is six-fold and simple. An updated website is vital for any business in today's digital age. Often, a company's online presence is the first point of contact between a company and its potential customers. A well-designed and user-friendly website can help to establish credibility and trust within your audience. Here are six reasons why you should revamp your website:  6 reasons why to revamp your website Improve user experiences: An outdated website can be difficult to use and may not provide the valuable information users are looking for. An updated website is easier to navigate and can provide a better overall experience for any user. This leads to increased engagement and conversions.   Upgraded search engine rankings: Search engines like Google utilize complex algorithms to determine the relevance and credibility of websites. An updated website will be seen as relevant and credible by search engines, which can help improve the website's spot in user search results.   Increased mobile compatibility: Every day, more people use their phones to browse the internet. It is paramount that your website is mobile-friendly for these users. Each website the Fusion Now team designs is done with mobile users in mind. Enhanced security: An outdated website is more vulnerable to security breaches and cyberattacks. An updated website is more likely to have the latest security measures in place to protect against these threats.   More flexibility: An updated website is more flexible and can be easily changed to meet the... - Published: 2023-01-10 - Modified: 2023-10-18 - URL: https://fusionnow.io/2023/01/10/stop-social-engineering-attacks/ - Categories: Web Design Every 11 seconds, a ransomware attack happens to a business or government organization. Social engineering attacks are one of the main techniques used to target people in your organization. Here is how they happen and how to stop social engineering attacks:  “The social engineering method I see the most is email phishing. Phishing has been around for decades, but with the threat of ransomware, it has become even more pervasive and dangerous. Chris Stewart, Director of IT at Fusion Now Social engineering attacks are a type of online attack that manipulates people’s behavior. These attacks take many forms and work effectively at tricking people into compromising sensitive information or providing access to private systems.   Spear phishing, for example, is extremely dangerous. These hackers build trust with an individual, then aim to receive a click on their malware-infected link or have the victim complete an information-compromising task. Preventing these is vital to your organization’s protection.   Here’s how we stop social engineering attacks  Chris (quoted above) implemented regular training and awareness messaging to educate your organization about the risks and how to avoid these attacks. As a result of this, I personally reach out to him each time I think someone is trying to hack me on Instagram. As hackers’ methods are always evolving, we must remain ready to defend ourselves from attacks. One of the most effective ways to defend against social engineering attacks is to implement strong authentication requirements. This includes using multi-factor authentication for all systems and... - Published: 2022-12-20 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/12/20/christmas-gift-unboxing/ - Categories: Events The holidays are here! This year, Fusion Now gave gifts to friends and partners worldwide. Here, we'll share some bonus facts about the "Made in KC" gifts plus some gift unboxing with Lane and Crystal! We carefully curated each item to represent our roots in Kansas City. There is something for everyone in each of these boxes, from savory to sweet. Comment on this post to let us know which was your favorite treat. Below, you will find the story behind your gifts from Fusion Now! https://youtu. be/mVje8A5YG5o Here, Lane and Crystal share our gift box items, Gift unboxing order The barbecue sauce Each box was packed and shipped with a jar from one of the following Kansas City-based locations: Jack Stack - Lane's personal favorite, founded in 1957 Cow Town - Voted #1 BBQ sauce at the 2001 American Royal BBQ Contest Meat Mitch - Worldwide award-winner Zarda - Started in 1976 with bbq drive-ins Joe's KC - Listed as one of Anthony Bourdain's "13 places to eat before you die" Arthur Bryants - King of ribs, started in 1908 Slaps - Up-and-coming, started in 2014 Andres This local-to-us operation dates back 65 years and three generations ago. These treats have been featured in Forbes, Wall Street Journal, and Food Network! In each box, we included either: KC Whiskey Caramel Chocolate Drops Chocolate Covered Almonds Velvet Creme Popcorn Beginning a business in the middle of the Great Depression, this company was proud of its product. In each box, you... - Published: 2022-12-12 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/12/12/now-the-next-generation-in-trucking/ - Categories: Empowering Women, Events, Fusioneers, Transportation - Tags: Fusion Now, next generation trucking, trucking A few weeks ago, I had the privilege of meeting Lindsey Trent and her daughter at the Accelerate! Conference and Expo by Women in Trucking. While people of all ages are welcome at this event, Trent was among the few to bring such a young counterpart.  Ella (age 12) watched as her mother owned the stage, leading the charge to bring the Next Generation in Trucking to their fullest potential. A woman driving purpose in others is the best role model a young girl can see. Although the conference was not about drivers alone, they are at the heart of Trent’s mission.  “At the core of Next Gen Trucking is introducing the next generation to the great trucking industry,” said Trent. “It only made sense that I brought my daughter along and introduced her to the amazing ladies who are the backbone of our industry. I was honored to be one of four finalists for the Most Influential Women in Trucking Award. ” Throughout my entire career, conference rooms have asked, “How do we get more drivers into the trucking industry as a whole? ” Next Generation in Trucking is the answer. Launching CDL training programs across the United States, being a resource to people in search of a new beginning, and providing honest insight into the industry are the three pillars of the non-profit trade association.   Partnership with Next Generation in Trucking Fusion Now, with our ears to the ground, caught wind of this solution to everyone’s problems.... - Published: 2022-11-22 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/11/22/dos-and-donts-of-digital-assets/ - Categories: Digital Marketing, Web Design - Tags: digital assets Do you own your Digital Assets? Companies that don’t run into all sorts of problems throughout operating and growing their businesses.   Do: Use real photos and videos of your trucks Don’t: Rely on stock websites  This not only shows drivers what to expect but adds a professional level of polish to each piece of content you publish. Obtaining these evergreen materials enables endless customization and utilization of your media.   Stock website photos are overused. Drivers have seen the nameless white truck driving through the golden sunset one too many times, so use your own people and trucks!   Do: Have several logos approved for use Don’t: Rely on one logo for all graphics  Graphics vary from project to project. Having light and dark versions of your logo allows our Marketing Production Team to showcase your brand, no matter the background.   Some companies opt for 4+ logos, but two will do just fine. Different images call for different colors for optimal visibility.   Do: Stay consistent with brand standards Don’t: Use different colors and fonts on every post  While not every post should look the same, a loyal viewer should be able to name your company’s posts without a logo present. Of course, we’ll keep the logos... but let's keep things uniform!   Making recognizable content gets viewers (no matter who they are) excited to see you on their screens again. If your posts are relevant, you’ll do just fine in this day and age of social media.   Do: Own... - Published: 2022-10-06 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/10/06/beyond-social-media-monitoring/ - Categories: Digital Marketing, Social Media Marketing It’s no secret that social media is an excellent tool for marketing your company. But did you know that it's an even better tool for listening to your customers, your competitors, and the entire world around you?   What is social media listening? Social media listening is the process of identifying online conversations and mentions about a product, business, or service that are taking place across social media channels.  No matter the industry, conversations are happening online. Whether your brand should join in on the conversation or learn from the best is up to you. It’s important to remember that listening is the first step in any social media strategy.   Social platforms have given users the freedom to talk about their experiences with a brand's product, employees, or simply their online presence.   What to listen for Trends and shifts in your industry Any brand or company mention Content reach – Are you reaching your audience? Positive mentions Negative mentions Web traffic to your landing pages and keywords from social sites Competitors Existing and potential customers’ social conversations The target audience in groups and in any forum Hashtags – branded, business, and fun ones! Where to start Did you know that social media listening is primarily keyword-based, or text-based? To cut through the social media noise and focus on the conversations that are most significant to you, you can use your brand name, the names of your competitors, or keywords associated with your product or service.   Keep in... - Published: 2022-09-21 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/09/21/8-tips-for-good-video-call-vibes/ - Categories: Fusioneers With everything online, including every video call you find yourself attending several times a day. Although you are not seeing these people face to face, it is still important that your body language is inviting and that you communicate with others in a professional manner.   Here are 8 tips for good video call vibes: Be a supportive attendee Don’t let your facial expressions run wild. Every expression tells a story; let yours be a friendly one. This is especially important when you are listening to others and are in “passive” mode. Don’t think you can leave your facial expressions unattended – they could be your downfall. Put a concerted effort into looking engaged and open to the speaker’s points. Try and relax and genuinely enjoy being in the moment. Show your best posture Sit up straight. Your upper body is visible to everyone, so energize your spine and show that you are being attentive. Great posture also promotes confident vocal expression. Always put your best upper-body gestures forward, especially when meeting via webcam. Maintain eye contact With eye contact, we can feel more connected and less intimidated. It is hard to maintain eye contact during a video call because it does not feel natural to look into the camera during a call. People look at the other person’s image on their display, or sometimes even look at their own image. When you’re not talking, keep distractions to a minimum and give the speakers your full attention. No fiddling Quickly... - Published: 2022-09-20 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/09/20/need-to-ditch-facebook/ - Categories: Social Media Marketing “Don’t put all your eggs in one basket,” once said a very wise person. This advice is a one-line parable, applicable in almost all situations. If Meta floats down the river (taking Facebook and Instagram with it), what lead generation channels do you have left? The Meta social media platforms offer a wide pool of leads to advertisers in any industry. The fact is: most people use Facebook. 71% of people in the US have a Facebook account, according to Statista. While Meta ad policy changes are not news in 2022, the constant turbulence impacts lead flow. If your driver pipeline is suffering, it’s time to diversify your lead generation platforms. Time is money, sink or swim; whatever your parable... Here’s how to “ditch” Facebook: Establish accounts on auxiliary social media platforms There are many other online platforms with paid advertising. Other online communities can offer more specific audiences and better engagement. Video-based platforms offer over 1 billion users in viewership, quickly climbing to rival Facebook’s audience size. Other online placements There is more to the internet than social media networks. Your audience still reads news articles, plays games, and even shops online. Having a healthy mix not only diversifies your marketing mix but keeps you at the top of their minds. Explore locally sourced traditional avenues Print ads, also known as “analog,” can still work in select markets. This establishes brand awareness and the most loyal of leads via the original marketing channel: word of mouth. Plus, these ad... - Published: 2022-08-29 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/08/29/8-tips-on-producing-videos-that-stand-out/ - Categories: Digital Marketing, Social Media Marketing Standing out on any social media platform takes a lot of planning and practice. Here are our 8 tips on producing videos that stand out to your audience! 8 Video Producing Tips: 1. Invest in the correct equipment – Investing in the right equipment is essential to producing a video that grabs attention. Whether the tools you need are a camera and editing software or the perfect prop, being prepared is most important.   2.  Write an outline - Your video needs an outline (and sometimes even a script) to provide it with direction. Use this to create and convey your message and ultimately accomplish your goal.  This can also allow your team to estimate how long the video should be. 3. Consider your video background - When taking a video, you should consider everything that will be in the frame. Nothing should be visible without intention. With just a plain white background, there’s nothing else to draw the viewer’s attention but the speaker. A clean background works well for both live-action videos and animation. If plain backgrounds don't appeal to you, it might also be nice to add simple, decorative elements to your video's background that are relevant to the subject matter or create your desired atmosphere.   4. Stabilize your video - Viewers can quickly distinguish between a handheld camera and one that is mounted on a firm surface, even if your videographer is a steady-handed Operation master.  Investing in a tripod or gimble is an easy way to instantly elevate the... - Published: 2022-08-11 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/08/11/7-ways-to-take-your-photos-to-the-next-level/ - Categories: Digital Marketing, Social Media Marketing With technology evolving daily, having a full-blown camera setup in your pocket has become the norm! Instead of tinkering in the settings for hours, check out our curated tips to really give your photos that extra bit of pizazz! Our 7 tips for your photos: Less is more While we all want to capture as much as possible, too much can often leave the viewer feeling distracted and overwhelmed. Keeping the subjects down and focusing on a single one, while also eliminating distracting elements can really help you convey the main subject. Turning on grid lines This can help center your composition and keep it looking uniform and symmetrical Keep a simple color palette Colors that are monochromatic or complementary always make a beautiful shot! Switch it up Most of us have a cookie cutter idea of taking a photo: Take out the phone, aim from chest height and press the shutter 10 times. Playing around with fundamentals Low angles, reduction of distracting elements, and implementation of the foreground can really make the image pop. Your foreground can include flowers, arches, tree branches, or anything else that you can use as a type of frame in a sense. Reflections are your friend Why not take advantage of the world’s original filter? Looking at a cool tree you want to capture? Why not take a picture of it from the puddle a few feet from it? Puddles, icy surfaces, mirrors, reflective window displays, and even a nicely polished car can all... - Published: 2022-07-05 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/07/05/top-6-tips-on-fostering-engagement/ - Categories: Digital Marketing, Social Media Marketing Your social media content can be top-notch, but engagements are not always promised. The right people need to see your posts to foster engagement. Top 6 Tips on Fostering Engagement: Infiltrate social media groupsJoin groups related to your target and share relevant information from your page. For companies competing in industries like trucking, joining Facebook groups is crucial for getting wheels turning. Don’t just post your own contentSharing other reputable brands’ content (if they are not competition) is a wonderful way to differentiate your posts. Positioning yourself as a reliable source will create a loyal following that is rich with engaging users. Find small-scale influencersFind effective promoters within your already-existing audience. Users see themselves in the person or brand they interact with online. Partnering with someone who already has your audience’s ear is a no-brainer. Use interactive contentPolls and surveys are more accessible now than ever; valuable data is found in answers to simple questions. Plus, people love to share their opinions online. Starting a conversation with the right demographic will have your company’s post popping up in newsfeeds across all the right screens. Challenges and prizesNever underestimate the value of a compelling prompt or freebie. We all remember the ALS Ice Bucket challenge, soaking the internet during the summer of 2014. David Dobrik is famous for giving away Teslas to random followers. Your strategies do not have to be as widespread or extravagant, but actions like these start conversations. Use your analyticsThis is a shameless plug for the Fusion... - Published: 2022-06-29 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/06/29/greyhound-acquired-by-flixbus/ - Categories: Transportation The Fusion Now Processing Department is abuzz with news of Greyhound being purchased by its new parent company: Flixbus. What does this mean for your orientation process?   Currently, Greyhound has an online ticket retrieval portal, requiring only your passenger’s last name and Confirmation/Reservation number to access activated tickets. Entering this information will produce a PDF ticket. On July 18, 2022, a new process will go into effect that requires all tickets to be printed by either your company or your traveler. All Greyhound travelers, whether booked by E-Quest, ATS, phone, or bulk spreadsheet, can use this link to save their tickets to their smartphone. It is always recommended that each traveler has a printed copy of their ticket as a backup!   Our Processing Team has made note of all the changes released by Greyhound and will continue to operate smoothly. If you have questions about these changes or processing in general, please reach out! Our team stands ready to answer your questions and assist you with all things processing!   - Published: 2022-06-21 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/06/21/pride-month-marketing-the-right-way/ - Categories: Social Media Marketing - Tags: Pride Month June is increasingly recognized as Pride Month. Officially celebrated on June 28th this year, Pride brings attention to what happened at the Stonewall Riots in 1969 and promotes equality regardless of sexual orientation. Many companies across the globe adjust their messaging to cater to the LGBTQ+ community and their allies during Pride month. Over the last month, our Marketing Strategy team has been flooded with best-practice inquiries about Pride Month posting. As with any cause or movement, the focus should be on the true meaning behind it. Supporting the LGBTQ+ community as a company is about more than publicly shouting your support; what a company does privately is equally important. Where corporate donations are going or how you support the community members working on your team is what counts. Just last year, 25 companies that very publicly promoted their support of the LGBTQ+ community did so while financially supporting candidates who seek to block or otherwise restrict equal rights based on gender or sexual orientation. How any company spends its money, within legal lines, is the CFO's business. However, people today spend their dollars with companies they share views with. Companies that pronounce support not only during pride month but throughout their business practices are significantly more likely to have success within the LGBTQ+ community, as well as with allies. How to be an ally A company at any stage can become an ally! And it all starts with being authentic. Connect what Pride month stands for with your own... - Published: 2022-06-16 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/06/16/a-womans-best-workplace/ - Categories: Empowering Women, Fusioneers, Transportation We’re proud to announce that Fusion Now has been nominated as a finalist of Women in Trucking's “Top Companies for Women to Work for in Transportation. ” Our company is the only nominee from the lead generation, marketing, or recruiting sectors of the industry.   My experience in transportation had not always been positive prior to Fusion Now regarding gender equality. My first job in transportation was for a 'good ole boys club' carrier at which I was sexually harassed, with the company remaining indifferent. I had previously been disregarded in many rooms, regardless of the content of my ideas, due to my gender. Today, my thoughts are listened to. From growing professionally due to the training I’ve received here to the exposure I have been introduced to in the industry, I could not say better things about Fusion Now. The entire team recognizes hard work, and is dedicated to gender diversity. Heather Jewell, Manager of Marketing Strategy What happens now? There is an online ballot on which to cast your votes until July 3. Any user (in the transportation industry or not) may vote for a maximum of 10 companies on the ballot. Each of the nominees aims to excel in the following areas: A corporate culture that’s supportive of gender diversity Flexibility in hours and work requirements to accommodate family and life balance Competitive compensation and benefits Training and continued professional development Career advancement opportunities After voting is closed, a list will be published of the 2022 Top... - Published: 2022-05-26 - Modified: 2025-02-07 - URL: https://fusionnow.io/2022/05/26/5-ways-to-keep-your-marketing-boat-afloat/ - Categories: Digital Marketing, Social Media Marketing Every day, there's a new platform begging for a slice of our advertising budget. Based on our experience, here are 6 ways to keep your marketing boat afloat! 1. Know your channels It’s no longer a one-size-fits-all social media game. The evolution of your brand is the key to maximizing each channel's effectiveness. TikTok, Instagram Reels, and YouTube Shorts have shortened worldwide attention spans ten-fold. Hook them in the first three seconds, hold their attention, and give them a great payoff in the end. Think micro-stories. Short-form video is not a new concept, but this format has become king across all social media platforms. It is one of the best ways to connect with your audience and cast your net even wider. With all this effort put forth on your social media channels, you might as well make it worth your while. Paid advertising solutions are available on almost all social media platforms. Promoting your best organic content helps your company stay front of mind, differentiate your company from competitors, and can always drum up more business. 2. Adapt media mixes to your audience's habits Things are changing, Just when you think digital is the new wave, trucking commercials start winning advertising awards. Adjust to your target audience's habits. If they spend a lot of time on their phones, look at new advertising avenues. 3. Collaborate with creators for the long-haul  Introducing your audience to a new face can be a great option for sustaining brand awareness. With privacy changes... - Published: 2022-05-16 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/05/16/roadcheck-anyone/ - Categories: Transportation If you work in the transportation industry, you have probably seen it everywhere. Tomorrow (May 17th) begins the 72-hour CVSA International Roadcheck 2022! CVSA. org Extra, extra, read all about it! This highway survey includes weigh and inspection stations, roving patrols, and temporary inspection sites throughout North America. These inspections range in level, but the organization announces an area of focus each year. Last year, CMV (commercial vehicle) Inspectors narrowed their scopes on Hours of Service and lighting violations. Tomorrow, Inspectors will focus on an issue that accounts for 25% of all-time out-of-service violations: wheel ends. Here's a comprehensive list of wheel end checkpoints: Cracks or unseated locking rings, studs, or clampsBent, cracked, or broken rims on the inside and outside wheel rimsLoose, broken, missing, or damaged wheel fasteners and elongated stud holesSpoke wheels for cracks across spokes and in the web area or slippage in the clamp areasHub for lubricant leaks, missing caps, or plugsInner wheel seal for leaksTire and valve stem for leaksProper inflation, cuts, and bulges on all tires, including the inside tire on a dual setRegrooved tires on the steering axleTread wear and measure major tread groove depthSidewall for improper repairs, such as tire plugsExposed fabric or cordTire contact with any part of the vehicleMarkings on the tire that would exclude its use on a steering axleDebris between the tiresTires touching one another or any part of the vehicle How our clients prepare for Roadcheck It truly is as simple as letting your drivers know. Giving... - Published: 2022-05-05 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/05/05/how-far-weve-come/ - Categories: Fusioneers Driving in from the MCI airport for a week at the Kansas City office, a few Fusioneers spotted something that always catches our eye: a tractor-trailer where no one expected it. After a quick Google search, we discovered The American Truck Historical Society was the reason a big, red truck was stationary and visible from the interstate. The nonprofit was formed to preserve the history of trucks, the trucking industry, and its pioneers. Once we made our way back to the museum, we were met with warmth and a wealth of knowledge. Credit: American Truck Historical Society Past From mechanics to advertisements, things looked a little different at the inception of the industry. Loading logs was far more impressive then than it is today. “Pre-OSHA” Timbering lead to some intuitive log-loading methods for their trip to the mill. People rolled logs onto trailers with nothing but a few planks and a rope (if they were lucky). While taking a tour through the archives, our team explored magazine ads, photos, and all sorts of media from different periods of American Transportation History. The mechanics have changed massively, but the advertisements have simply moved mediums; an advertisement that once had a home in print is now published on Facebook. Recognizable, to-the-point content has always been what works in this industry. Present Today, the nonprofit provides an outlet for history buffs to explore decades-old artifacts. Its archives allow for historically accurate restorations of vintage models, featuring everything from paint chips to original repair... - Published: 2022-05-05 - Modified: 2025-07-01 - URL: https://fusionnow.io/2022/05/05/versus/ - Categories: Fusion After Dark, Fusioneers This or that, tick or tack (or toe), it's all a game of choices. According to The Psychology of Choice by Leslie Ye, a choice is our ability to make decisions when presented with two or more options. I make choices every day. Should I keep my project production in Canva or pass it along to a Photoshop Fusioneer? Or should I side with the wheels or doors side of the worldwide debate? Should I keep working from home or make a move to Kansas City? A while back, I pitched these as outline topics for our Late-Night Podcast: Fusion After Dark. Each piece of evidence I pulled tugged me between sides. Photoshop vs. Canva We live in an unprecedented age of choices. It's only since 1983 that the first graphic design software of any consequence: The Print Shop by Broderbund. This software doesn’t get its proper due because it was for Apple II and Commodore, two systems that didn’t last long past the 1980s, but it was extremely popular and did the things we expect of graphic design software, like dealing with fonts and borders. It even had a clip-art library. - Darren Johnson, HTML Professor in the 1990s Teddy is our Graphic Designer and Photoshop Pro guest on this week's Fusion After Dark. Although his loyalties to the software are strong, he enlightened me on his bipartisan point of view. All these options provide accessibility to all. "There's a place for both of them in the industry. Photoshop is great... - Published: 2022-04-11 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/04/11/the-legend-of-skillman-trucking/ - Categories: Fusioneers, Transportation The archives of Skillman Trucking were unearthed when our very own Heather Jewell rediscovered her Grandma Dorla's box of photos. To say that transportation runs deep within the roots of Fusion Now would be an understatement. Dorla's box Heather's owner-operating grandparents ran coast to coast in several different trucks throughout the years. Each of the trucks' loads was confirmed in the most secure data storage ever made: Grandma Dorla's “little black book. " During their years on the road, they accumulated many knick-knacks and trucking friends from all across the country. Both raised in Montana, the two were prepared and talented drivers in all weather conditions. Grandma Dorla and her husband Dave ran a successful truck for a number of years. They always attribute this to Dorla's no-nonsense attitude and ability to snag loads at customers. Heather's mother was one of four children raised by the couple, all while they drove OTR. When it came time for Dave and Dorla to purchase their first new truck, they chose a 1981 Long Nose Peterbilt with a custom paint job. Scatty Cat, Heather's mom's favorite cartoon, was featured on the side of that truck. This, among other precious moments, were captured in the photos below: Credit: Skillman Family The accident One night while Dorla was driving, the new Scatty Cat Pete Heather's grandparents were so proud of purchasing suffered a terrible wreck. In rural Montana, an owl flew across the windshield, blinding Dorla's view. She overcorrected and the lumber-filled flatbed spilled onto... - Published: 2022-02-23 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/02/23/strengthening-americas-trucking-workforce/ - Categories: News - Tags: funding, government, trucking An immediate and long-term plan to invigorate America's Trucking Workforce is underway. Whether a person has a truck in the haul or not, everyone is impacted by the transportation industry. Its issues plague the news and retail shelves, seeming to offer no real solution in sight. The White House Administration recently announced several initiatives and actions that aim to create a stronger trucking workforce. Any workforce that offers stable and lucrative jobs to millions of people is a driving force of our economy. Battling the global pandemic’s capacity demands with outdated infrastructure is not sustainable for this American lifeblood. After identifying tangible issues, several federal organizations offered a helping hand. The Department of Transportation (DOT) and Federal Motor Carrier Safety Administration (FMCSA) took immediate steps to reduce the barrier to industry entry, i. e. , drivers getting CDLs. The FMCSA will provide $30 million in funding to help states expedite CDLs. This organization sent each of the 50 states a toolkit detailing specific actions they can take to expedite licensing and will be available for collaboration to address any challenges. The data These funding dollars and toolkits are expected to make a positive impact on states’ CDL backlogs and delays. New York, for example, reduced its testing delays by 37% after utilizing these tools. This is one state among many that have already increased CDL accessibility for its citizens and seen positive results.   The Department of Labor (DOL) and its national partners recently launched an effort to expand Registered... - Published: 2022-02-16 - Modified: 2023-10-18 - URL: https://fusionnow.io/2022/02/16/fusion-is-now-an-io/ - Categories: Digital Marketing, Fusioneers - Tags: .io, Fusion Now, rebrand The company formerly known as Fusion Now Agency has assumed the new name of just: Fusion Now. We also have a funky new top-level domain: . io  Our organization evolved to be so much more than just a marketing agency. We function as true partners to our clients and work with them to solve their problems. Our network of solution-creating Fusioneers expanded and drove us to rethink how to present ourselves to the market. We want to fully understand our clients and their unique set of challenges, fusing our network of solutions we drive change and forward movement with the power of NOW. Lane Williams, Founder & CEO of Fusion Now Fusion Now remains committed to driving growth by continuing to solve problems across a broad set of industries. Whether your needs are in marketing, recruitment, or just growth, we are positioned to help you achieve your goals. Our updated brand allows our client-facing image to match who we really are. What’s with . io?   The ever-popular . com is what’s known as a generic top-level domain (gTLD). These are the most popular and familiar types of domain extensions. Although . io began as a different type of top-level domain (a ccTLD), Google now acknowledges its extremely broad audience and usage by classifying it as a gTLD. Fun Fact: In 1998, Levi Strauss & Co. registered the domain levi. io as the first web address under the ccTLD . io.   Because of the growth in popularity of the... ## Detailed Services ## Short Services - Published: 2008-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/white-label-online-store/ Make more money and boost your brand by using our all-in-one merchandising service. Each item is printed on demand, so you won't be stuck with unsold items. - Published: 2007-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/copywriting/ Can your copy drive worthwhile actions? Let's see what our carefully crafted words can do for you. - Published: 2006-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/ats-optimization/ Any ATS should align seamlessly with your process. Allow us to work collaboratively with your team through the customization process. - Published: 2005-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/web-development/ This is where impeccable design meets unrivaled UX, creating a web experience that outshines the rest. Ready to elevate your online game?   - Published: 2004-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/creative-services/ Don't know where to start? Can't quite bring your idea to life? Call on us to carry it to the finish line! - Published: 2003-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/processing-center/ From employment verifications to keeping job recruiters informed, we’ve got you covered. With this service, your account will have full access to our team of Processors! - Published: 2002-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/social-media-management/ The digital world is an ever-changing environment. Creating content or engaging with your followers? Leave it to the Fusioneers. - Published: 2001-09-18 - Modified: 2023-10-17 - URL: https://fusionnow.io/service/recruiter-on-demand/ Our expert recruiters can begin hiring drivers to fill your trucks immediately. Skip the endless recruiter interviews and training! - Published: 2000-09-18 - Modified: 2023-10-16 - URL: https://fusionnow.io/service/lead-generation/ Ready to see your best ROI and cost per hire? Data turns opinions into facts. Let's build your pipeline!