Digital Marketing

Don’t be shy, use AI

Artificial intelligence (AI) is revolutionizing the world of marketing. From analyzing consumer data to creating targeted advertising campaigns, AI can help businesses make more informed decisions and reach their target audience more effectively. Heck, you can even create a good beat by typing a few words into: 

According to a survey by PwC, the industries with the highest adoption rates of AI are technology (85%), financial services (78%), and healthcare (77%). Common uses of AI in business include: 

  • Automating repetitive tasks 
  • Improving decision making 
  • Driving operational efficiency 

However, as with any new technology, there are also risks and limitations that are necessary to consider. 

One of the biggest benefits of AI in marketing is its ability to analyze vast amounts of data and extract insights that would be difficult for a human to uncover. For example, AI can help identify patterns in consumer behavior, such as what kind of content resonates most with a particular demographic. This can help businesses create more effective marketing campaigns and tailor their messaging to specific groups of consumers. 

Another advantage of AI in marketing is its ability to assist in creating written content. AI-powered content generation software can help businesses create new content quickly, but it should not replace the human creative mind. Think of all the buzz around Chat GPT. A tool like this can be used to generate ideas, headlines, and even entire articles, but it’s still important to have a human review and edit the content to ensure that it aligns with the brand’s voice and messaging. 

As I sit here writing on one screen, I see a LinkedIn post of a competitor pop up on the other. It’s a lot of words but seems a little generic. I wondered if they had any help from an AI platform. A quick run of the said content piece through an AI detector shows a majority (67%) of the content was written by AI.  This may not be the worst thing in the world, but it’s important to know that your clients, consumers, or competitors will be watching to see how much content you generate from your own brain. 

There are limitations to consider when using AI in marketing. For example, AI algorithms are only as good as the data they are trained on; if the data input is biased or incomplete, the results also will be. Additionally, AI can only identify patterns in data that it has been trained on, so it may not be able to adapt to new or unexpected situations. AI cannot replace the all-important marketing elements of human creativity, empathy, or personal touch. These programs can assist in ideation but should not take the place of the powerful human element in marketing. 

AI can be a powerful tool in marketing, but it’s important to use it in conjunction with human insights and creativity. Businesses should be aware of the limitations of AI and should use it with caution. By doing so, they can take advantage of the benefits of AI while avoiding the risks. And remember, don’t let the robots take over just yet, we need the human touch!

This article was written by Lane Williams, Founder and CEO of Fusion Now.

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