Digital Marketing, Social Media Marketing

Beyond Social Media Monitoring

It’s no secret that social media is an excellent tool for marketing your company. But did you know that it’s an even better tool for listening to your customers, your competitors, and the entire world around you? 

What is social media listening?

Social media listening is the process of identifying online conversations and mentions about a product, business, or service that are taking place across social media channels. No matter the industry, conversations are happening online. Whether your brand should join in on the conversation or learn from the best is up to you. It’s important to remember that listening is the first step in any social media strategy. 

Social platforms have given users the freedom to talk about their experiences with a brand’s product, employees, or simply their online presence. 

What to listen for

  • Trends and shifts in your industry 
  • Any brand or company mention 
  • Content reach – Are you reaching your audience? 
  • Positive mentions 
  • Negative mentions 
  • Web traffic to your landing pages and keywords from social sites 
  • Competitors 
  • Existing and potential customers’ social conversations   
  • The target audience in groups and in any forum 
  • Hashtags – branded, business, and fun ones! 

Where to start  

Did you know that social media listening is primarily keyword-based, or text-based?  

To cut through the social media noise and focus on the conversations that are most significant to you, you can use your brand name, the names of your competitors, or keywords associated with your product or service. 

Keep in mind that identifying keywords to listen for is an ongoing process. Some keywords will be things you could expect, others will not.  

Whether you need help with online trends or just keeping up with responses, the Fusion Now team is here to help. Find us on all platforms: 

This article was written by Stephanie Davis, a member of the Social Media Team at Fusion Now. She produces content and engages with audiences online to drive conversions. 

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