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Every day, there’s a new platform begging for a slice of our advertising budget. Based on our experience, here are 6 ways to keep your marketing boat afloat!

1. Know your channels

It’s no longer a one-size-fits-all social media game. The evolution of your brand is the key to maximizing each channel’s effectiveness. TikTok, Instagram Reels, and YouTube Shorts have shortened worldwide attention spans ten-fold. Hook them in the first three seconds, hold their attention, and give them a great payoff in the end. Think micro-stories.

Short-form video is not a new concept, but this format has become king across all social media platforms. It is one of the best ways to connect with your audience and cast your net even wider.

With all this effort put forth on your social media channels, you might as well make it worth your while. Paid advertising solutions are available on almost all social media platforms. Promoting your best organic content helps your company stay front of mind, differentiate your company from competitors, and can always drum up more business.

2. Adapt media mixes to your audience’s habits

Things are changing, Just when you think digital is the new wave, trucking commercials start winning advertising awards. Adjust to your target audience’s habits. If they spend a lot of time on their phones, look at new advertising avenues.

3. Collaborate with creators for the long-haul 

Introducing your audience to a new face can be a great option for sustaining brand awareness. With privacy changes shifting the marketing landscape, companies need strong brand ambassadors to ensure organic content reaches target demographics.

4. Align your brand with audience values

What matters to your audience? If you don’t already know, a quick survey can sniff them out. Knowing what your audience cares about allows you to capture their attention more easily than ever.

5. Do your homework

Not every trend is for every brand. Do your research on the origins and implications of every trend before you start production. If your audience is not on TikTok, don’t waste your time vertically formatting videos. Think you might need some help? You don’t have to do it all yourself. Schedule a meeting with Fuse, our chatbot.

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